Ninja Forms
Business Profile
Core Value Proposition
[Ninja Forms] provides a free, drag-and-drop WordPress forms builder with modular premium add-ons and a focus on privacy, security, and integrations, enabling users to build forms from simple to complex without coding.
Target Customer
WordPress site admins, developers, freelancers, and agencies seeking a flexible form builder; suitable for individuals, growing businesses, and organizations that may need client or user forms and integrations
Key Differentiator
Free core plugin with the option to purchase premium features individually or as a package, a large ecosystem of add-ons (40+ official add-ons), unlimited sites and submissions on higher plans, and strong privacy/compliance tools (GDPR/CCPA/HIPAA) plus multi-service integrations
Implementation Timeline
Setup and start using in minutes; marketing copy states users can be up and running quickly with the free core plugin
Pain Points
- 1Need to build forms without coding or developer time
- 2Managing form submissions and data with privacy/compliance controls
- 3Integrating forms with payments, CRMs, email marketing, and automation, while avoiding vendor lock-in
Key Features
- 1Drag-and-drop form builder with 28+ free form fields
- 2Submission management: view, edit, export, search, and filter
- 3Anti-spam protection and privacy/compliance tools (GDPR & CCPA)
- 4Payments and donations support (PayPal, Stripe, etc.) and various add-ons for CRM, email marketing, and automation
- 5Unlimited forms and submissions (core promises unlimited forms; higher plans offer unlimited sites and broader add-ons)
Target Customer Industries
Decision Makers
- 1Developer
- 2Founder
Client Results
- 1Time savings and reduced administrative workload (testimonials emphasize support speed and reliability)
- 2Improved lead capture and data handling through in-form calculations, logic, and integrations
- 3Reduced spam and easier data export/management
- 4Ability to scale with integrations to CRM, marketing, and payment services
Competitive Advantages
- 1Free core plugin with optional feature-rich add-ons (modular pricing)
- 2Unlimited forms and submissions at core, with multi-site capabilities on higher plans
- 3Large ecosystem of official add-ons (40+) covering layout, ecommerce, CRM, email marketing, automation, etc.
- 4Strong privacy and security controls (GDPR/CCPA/HIPAA) and anti-spam protections
- 5Extensive integrations (CRM, payments, automation via Zapier) and developer-friendly, modular architecture
Key Benefits
Additional Product Information
Product Description
A free drag-and-drop WordPress forms plugin with 28+ form fields, submission management, anti-spam, privacy controls, and a large ecosystem of add-ons for payments, CRM, email marketing, and automation.
Target Market
WordPress site owners and administrators, developers, freelancers, and agencies needing flexible, scalable form solutions that can integrate with other tools and services
Unique Value Proposition
Free core form builder with modular, purchasable add-ons; unlimited forms/submissions; extensive integrations; strong privacy/compliance features; suitable for individuals and organizations that grow with you
Technical Requirements
WordPress plugin that runs on WordPress sites; designed for WordPress environments
Pricing Model
Free core plugin (Core plan) with optional paid plans: Plus, Pro, and Elite; Elite includes unlimited sites and all add-ons; Pro includes 20 sites and additional features; Plus includes 3 sites; Core is the starting free tier. All plans are billed yearly with auto-renewal and listed savings on first year. Example prices shown: Core (free), Plus (as low as $39.60/year after savings), Pro (as low as $79.60/year after savings), Elite (as low as $199.60/year after savings). Plans include varying numbers of sites and add-ons, with all plans including basic anti-spam protections and GDPR/CCPA/privacy tools.
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