Ninja Forms

Business Profile

Core Value Proposition

[Ninja Forms] provides a free, drag-and-drop WordPress forms builder with modular premium add-ons and a focus on privacy, security, and integrations, enabling users to build forms from simple to complex without coding.

Target Customer

WordPress site admins, developers, freelancers, and agencies seeking a flexible form builder; suitable for individuals, growing businesses, and organizations that may need client or user forms and integrations

Key Differentiator

Free core plugin with the option to purchase premium features individually or as a package, a large ecosystem of add-ons (40+ official add-ons), unlimited sites and submissions on higher plans, and strong privacy/compliance tools (GDPR/CCPA/HIPAA) plus multi-service integrations

Implementation Timeline

Setup and start using in minutes; marketing copy states users can be up and running quickly with the free core plugin

Pain Points

1Need to build forms without coding or developer time
2Managing form submissions and data with privacy/compliance controls
3Integrating forms with payments, CRMs, email marketing, and automation, while avoiding vendor lock-in

Key Features

1Drag-and-drop form builder with 28+ free form fields
2Submission management: view, edit, export, search, and filter
3Anti-spam protection and privacy/compliance tools (GDPR & CCPA)
4Payments and donations support (PayPal, Stripe, etc.) and various add-ons for CRM, email marketing, and automation
5Unlimited forms and submissions (core promises unlimited forms; higher plans offer unlimited sites and broader add-ons)

Target Customer Industries

Decision Makers

1Developer
2Founder

Client Results

1Time savings and reduced administrative workload (testimonials emphasize support speed and reliability)
2Improved lead capture and data handling through in-form calculations, logic, and integrations
3Reduced spam and easier data export/management
4Ability to scale with integrations to CRM, marketing, and payment services

Competitive Advantages

1Free core plugin with optional feature-rich add-ons (modular pricing)
2Unlimited forms and submissions at core, with multi-site capabilities on higher plans
3Large ecosystem of official add-ons (40+) covering layout, ecommerce, CRM, email marketing, automation, etc.
4Strong privacy and security controls (GDPR/CCPA/HIPAA) and anti-spam protections
5Extensive integrations (CRM, payments, automation via Zapier) and developer-friendly, modular architecture

Key Benefits

1No-code form creation with drag-and-drop builder

2Modular pricing with add-ons tailored to needs

3Robust data control, privacy, and accessibility features

4Wide range of integrations (CRM, marketing, payments, automation)

5Supportive ecosystem and multi-site capabilities

Additional Product Information

Product Description

A free drag-and-drop WordPress forms plugin with 28+ form fields, submission management, anti-spam, privacy controls, and a large ecosystem of add-ons for payments, CRM, email marketing, and automation.

Target Market

WordPress site owners and administrators, developers, freelancers, and agencies needing flexible, scalable form solutions that can integrate with other tools and services

Unique Value Proposition

Free core form builder with modular, purchasable add-ons; unlimited forms/submissions; extensive integrations; strong privacy/compliance features; suitable for individuals and organizations that grow with you

Technical Requirements

WordPress plugin that runs on WordPress sites; designed for WordPress environments

Pricing Model

Free core plugin (Core plan) with optional paid plans: Plus, Pro, and Elite; Elite includes unlimited sites and all add-ons; Pro includes 20 sites and additional features; Plus includes 3 sites; Core is the starting free tier. All plans are billed yearly with auto-renewal and listed savings on first year. Example prices shown: Core (free), Plus (as low as $39.60/year after savings), Pro (as low as $79.60/year after savings), Elite (as low as $199.60/year after savings). Plans include varying numbers of sites and add-ons, with all plans including basic anti-spam protections and GDPR/CCPA/privacy tools.

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