Nixon Watches
Business Profile
Core Value Proposition
Nixon Watches provides team-designed, custom-built watches and accessories for creative independents.
Target Customer
Creative independents and lifestyle enthusiasts who value surf, skate, and snow culture; individuals seeking stylish, durable watches with customization options.
Key Differentiator
Team-designed, custom-built watches with engravable and customizable options; features like 'Build A Custom Watch' and engravable lines.
Implementation Timeline
Not specified in content
Pain Points
- 1Need for personalized, engravable timepieces that reflect individual style
- 2Desire for durable, stylish watches suitable for active lifestyle activities (surf, skate, snow)
- 3Preference for extensive customization options (materials, colors, sizes, bands)
Key Features
- 1Engravable watches
- 2Custom Watch Builder / Build A Custom Watch
- 3Wide catalog by style, color, material, size
- 4Interchangeable bands (Leather, Nylon, Rubber, Stainless Steel)
- 5Afterpay payment option and free shipping over $150
Target Customer Industries
Competitive Advantages
- 1Brand identity rooted in surf, skate, snow culture with team-designed products
- 2Extensive customization options and engravable offerings
- 3Promotions and payment options (free shipping, 10% off first order, Afterpay)
Key Benefits
Additional Product Information
Product Description
Nixon offers a broad range of men's and women's watches and accessories, centered on team-designed, custom-built timepieces with engravable options, plus bands, headwear, apparel, and bags.
Target Market
Creative independents; surfers, skaters, snowboarders, and other active lifestyle enthusiasts
Unique Value Proposition
Team-designed, custom-built watches with engraving and extensive customization, backed by a surf-skate-snow heritage
Technical Requirements
Not specified
Pricing Model
Prices shown per item with regular and sale prices; free shipping on orders over $150; Afterpay available; first-time buyers can get 10% off
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