Nonprofit Cloud

Business Profile

Core Value Proposition

Nonprofit Cloud provides a unified nonprofit CRM platform on Salesforce that unifies fundraising, marketing and engagement, program and outcome management, grantmaking, and volunteer management to amplify mission impact.

Target Customer

Nonprofit organizations of various sizes and missions, and their staff (fundraising teams, program managers, marketers, IT operations, volunteer coordinators).

Key Differentiator

Built on the Salesforce Platform with AI-enabled agents (Agentforce) and a 360-degree view of stakeholders, offering a single integrated solution across fundraising, programs, marketing, and operations with industry-specific cloud options.

Implementation Timeline

No explicit implementation timeline provided; a 30-day free trial is available for Nonprofit Cloud.

Pain Points

1Data fragmentation and silos due to using multiple systems; need a single integrated platform.
2Difficulty scaling fundraising and program impact without actionable insights.
3Operational inefficiencies and coordination challenges across fundraising, programs, marketing, and volunteers.

Key Features

1Fundraising
2Nonprofit Marketing and Engagement
3Program and Outcome Management
4Grantmaking
5Volunteer Management
6360-degree view of stakeholders (single source of truth)

Target Customer Industries

Decision Makers

1CEO and President

Client Results

195% of nonprofit customers achieve positive ROI since implementing Salesforce
282% faster decision-making
334% faster collaboration

Competitive Advantages

1Unified nonprofit CRM across fundraising, programs, marketing, IT, and volunteers on a single platform
2360-degree view of stakeholders to reduce data silos and improve collaboration
3AI-assisted automation and insights (Agentforce and Einstein) to save time and improve outcomes
4Industry-specific cloud options and nonprofit pricing via the Power of Us program
5Strong Salesforce ecosystem, community, and resources (Trailblazer community, events, and support)

Key Benefits

1Maximizes ROI for nonprofits

2Unified data across fundraising, programs, and operations

3AI-enabled automation and insights to save time

4Industry-specific cloud options and nonprofit pricing

5Access to Salesforce ecosystem, community, and resources

Case Studies & Success Stories

Pacific Clinics – Case study

Case #1

CEO and President Kathryn McCarthy notes that the Salesforce partnership has been a game changer, highlighting the value of the nonprofit collaboration and solution.

Additional Product Information

Product Description

Nonprofit Cloud is the foundation of Salesforce for Nonprofits—a unified nonprofit CRM platform built on the Salesforce Platform that nurtures relationships, unifies data, and supports fundraising, program management, grantmaking, and volunteer management in a secure, adaptable environment.

Target Market

Nonprofit organizations and their teams across fundraising, program management, marketing/engagement, IT, and volunteer operations.

Unique Value Proposition

A single, integrated nonprofit CRM built on Salesforce, enhanced with AI-driven capabilities (Agentforce) and industry-specific clouds, delivering a 360-degree stakeholder view and proven ROI discounts through the Power of Us program.

Technical Requirements

Built on the Salesforce Platform with Nonprofit Cloud and AI capabilities (Agentforce); Salesforce environment prerequisites apply; 30-day trial available

Pricing Model

Power of Us program offers eligible nonprofits 10 free Salesforce Nonprofit Cloud or Sales/Service Cloud licenses; discounts for additional licenses; see full pricing list

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