Nonprofit Cloud
Business Profile
Core Value Proposition
Nonprofit Cloud provides a unified nonprofit CRM platform on Salesforce that unifies fundraising, marketing and engagement, program and outcome management, grantmaking, and volunteer management to amplify mission impact.
Target Customer
Nonprofit organizations of various sizes and missions, and their staff (fundraising teams, program managers, marketers, IT operations, volunteer coordinators).
Key Differentiator
Built on the Salesforce Platform with AI-enabled agents (Agentforce) and a 360-degree view of stakeholders, offering a single integrated solution across fundraising, programs, marketing, and operations with industry-specific cloud options.
Implementation Timeline
No explicit implementation timeline provided; a 30-day free trial is available for Nonprofit Cloud.
Pain Points
- 1Data fragmentation and silos due to using multiple systems; need a single integrated platform.
- 2Difficulty scaling fundraising and program impact without actionable insights.
- 3Operational inefficiencies and coordination challenges across fundraising, programs, marketing, and volunteers.
Key Features
- 1Fundraising
- 2Nonprofit Marketing and Engagement
- 3Program and Outcome Management
- 4Grantmaking
- 5Volunteer Management
- 6360-degree view of stakeholders (single source of truth)
Target Customer Industries
Decision Makers
- 1CEO and President
Client Results
- 195% of nonprofit customers achieve positive ROI since implementing Salesforce
- 282% faster decision-making
- 334% faster collaboration
Competitive Advantages
- 1Unified nonprofit CRM across fundraising, programs, marketing, IT, and volunteers on a single platform
- 2360-degree view of stakeholders to reduce data silos and improve collaboration
- 3AI-assisted automation and insights (Agentforce and Einstein) to save time and improve outcomes
- 4Industry-specific cloud options and nonprofit pricing via the Power of Us program
- 5Strong Salesforce ecosystem, community, and resources (Trailblazer community, events, and support)
Key Benefits
Case Studies & Success Stories
Pacific Clinics – Case study
CEO and President Kathryn McCarthy notes that the Salesforce partnership has been a game changer, highlighting the value of the nonprofit collaboration and solution.
Additional Product Information
Product Description
Nonprofit Cloud is the foundation of Salesforce for Nonprofits—a unified nonprofit CRM platform built on the Salesforce Platform that nurtures relationships, unifies data, and supports fundraising, program management, grantmaking, and volunteer management in a secure, adaptable environment.
Target Market
Nonprofit organizations and their teams across fundraising, program management, marketing/engagement, IT, and volunteer operations.
Unique Value Proposition
A single, integrated nonprofit CRM built on Salesforce, enhanced with AI-driven capabilities (Agentforce) and industry-specific clouds, delivering a 360-degree stakeholder view and proven ROI discounts through the Power of Us program.
Technical Requirements
Built on the Salesforce Platform with Nonprofit Cloud and AI capabilities (Agentforce); Salesforce environment prerequisites apply; 30-day trial available
Pricing Model
Power of Us program offers eligible nonprofits 10 free Salesforce Nonprofit Cloud or Sales/Service Cloud licenses; discounts for additional licenses; see full pricing list
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