North Dakota State University (NDSU)

Business Profile

Core Value Proposition

North Dakota State University (NDSU) provides affordable access to education and conducts primary research, creates new knowledge and advances technology.

Target Customer

{"Prospective undergraduate students (domestic and international)","Prospective graduate students","Families, counselors and advisors","Current students and alumni","Military and veteran students"}

Key Differentiator

A land-grant, R1 research university that combines affordable education with high-impact research, online programs, and strong industry partnerships to prepare students for future careers.

Implementation Timeline

Not specified in the content; value is delivered through admissions processes, degree programs, and online courses as applicable

Pain Points

1Affordability of higher education
2Need for flexible online programs and degree completion options
3Desire for hands-on, industry-connected experiential learning and career readiness

Key Features

1Undergraduate and Graduate programs (including online programs and degree completion options)
2Honors College
3Online at NDSU (online programs and flexible learning)
4Admissions, campus visits and financial aid resources
5Scholarships and financial aid (including $120M in financial aid annually and $3.5M in scholarships for new students)
6Experiential learning and Industry relations (industry-connected research and projects)

Target Customer Industries

Decision Makers

1Admission Contact Page Manager

Client Results

1Graduates earn degrees and join the workforce across various sectors
2Students engage in industry-connected research and internships
3Significant financial aid and scholarships support access to education
4Active research output across crops science, cybersecurity, and other fields

Competitive Advantages

1Affordable education with substantial financial aid
2Strong research and industry connections (industry-relations and experiential learning)
3Online degree programs and degree completion options
4Honors College and campus/community life

Key Benefits

1Affordable access to higher education

2Flexible online programs and degree completion

3Strong research and industry partnerships

4Experiential learning opportunities and internships

5Supportive campus community and Honors College

Case Studies & Success Stories

Disney internship inspires grad student

Case #1

Not detailed in provided content

NDSU Sales Club gets valuable industry experience with local business

Case #2

Not detailed in provided content

Additional Product Information

Product Description

A public land-grant, R1 research university offering undergraduate, graduate and online programs with a strong emphasis on research, experiential learning, and industry partnerships.

Target Market

Prospective and current students (undergraduate, graduate, international), families and counselors, military and veteran students, and employers seeking graduates

Unique Value Proposition

NDSU combines affordable access to higher education with high-impact research, online learning options, and industry-connected experiential opportunities, backed by a robust financial aid program.

Technical Requirements

Not specified in the content

Pricing Model

More than 80% of students receive some financial aid; over $120 million in financial aid per year; nearly $3.5 million in scholarships for new first-year and transfer students

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