Norton 360 (with LifeLock)
Business Profile
Core Value Proposition
[Norton 360 (with LifeLock)] provides comprehensive device protection, online privacy, and identity protection with Genie AI scam detection.
Target Customer
Consumers seeking antivirus, privacy, and identity protection, and small businesses needing device/data protection
Key Differentiator
Genie AI-powered scam detection integrated with a broad all-in-one protection suite (antivirus, VPN, privacy, and LifeLock identity protection) across multiple devices and platforms
Implementation Timeline
Value available immediately upon subscription; refunds available: 14 days for monthly subscriptions and 60 days for annual subscriptions
Pain Points
- 1Identity theft and online privacy risks
- 2Viruses, malware, ransomware, and hacking threats to devices
- 3Phishing and scams targeting online accounts and personal data
Key Features
- 1Antivirus, malware, ransomware, and hacking protection
- 2Genie AI Scam Protection for detecting and flagging scams
- 3VPN for private internet access and online privacy
- 4Dark Web Monitoring and Privacy Monitor
- 5LifeLock identity theft protection (includes features like Stolen Wallet Protection and Credit Monitoring) with optional coverage
Target Customer Industries
Client Results
- 1Protection across devices with threats blocked per minute (Norton technology claim) and ongoing protection for privacy and identity
- 2Identity theft monitoring and protection features (Credit Monitoring, Dark Web Monitoring, Stolen Wallet Protection)
- 3Unified protection suite that combines device security, privacy, and identity protection in one subscription
Competitive Advantages
- 1All-in-one protection suite (antivirus + privacy + identity protection)
- 2AI-driven scam detection (Genie AI) embedded in the product
- 3Cross-platform coverage (Windows, Mac, Android, iOS) with feature-specific availability
- 4LifeLock identity protection with potential reimbursement protections
- 5Transparent introductory pricing with auto-renewal and stated refund windows
Key Benefits
Additional Product Information
Product Description
An all-in-one protection suite including antivirus, online privacy, and identity protection, with AI-powered scam detection, VPN, Cloud/Backup options, and parental/privacy controls
Target Market
Consumers and small businesses (SMBs) needing device security, privacy, and identity protection
Unique Value Proposition
Genie AI-powered scam detection combined with a comprehensive protection stack (antivirus, privacy, VPN, and LifeLock identity protection) across devices, designed to prevent threats and safeguard personal data
Technical Requirements
{"Cloud Backup features are only available on Windows (excluding Windows in S mode and Windows on ARM)","Utilities/Driver Updater features are Windows-only (with Windows limitations described in footnotes)","Private Browser is available on Windows (excluding Windows in S mode) and Mac","Deepfake Protection requires a Windows Copilot+ PC using Qualcomm Snapdragon X Series or Intel Core Ultra 200V Series chips"}
Pricing Model
Recurring subscription with auto-renewal; multiple product tiers with first-year promotional pricing (e.g., Norton 360 Deluxe, Standard, with LifeLock options, AntiVirus Plus, VPN, etc.); renewal pricing may differ from initial price; trial and refund terms apply (e.g., 14-day for monthly, 60-day for annual)
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