Norton AntiVirus, Privacy, Identity, & Advanced Scam Protection
Business Profile
Core Value Proposition
Norton provides comprehensive antivirus, privacy, identity, and scam protection with advanced technologies like Genie AI for scam detection.
Target Customer
Individuals, families, and businesses looking for online protection and privacy solutions.
Key Differentiator
The integration of Genie AI Scam Detection for advanced threat protection makes Norton unique.
Implementation Timeline
Immediate protection upon activation with ongoing updates for threat detection.
Pain Points
- 1Protection against viruses and malware
- 2Identity theft prevention
- 3Online privacy and data security
Key Features
- 1AI Scam Detection
- 2Antivirus and malware protection
- 3VPN for private internet connection
- 4Dark Web Monitoring
- 5Identity theft protection with LifeLock
Target Customer Industries
Decision Makers
- 1IT Manager
- 2Security Officer
- 3CTO
Client Results
- 1Enhanced protection against cyber threats
- 2Secure online transactions and data
- 3Peace of mind regarding identity protection
Competitive Advantages
- 1Comprehensive protection suite including antivirus and identity theft protection
- 2AI-powered scam detection
- 3Proven track record with millions of users worldwide
Key Benefits
Additional Product Information
Product Description
Norton offers a range of protection plans that include antivirus, identity protection, privacy solutions, and advanced scam detection.
Target Market
Individuals, families, and small to medium-sized businesses seeking cybersecurity solutions.
Unique Value Proposition
Norton's use of AI technology for scam detection and comprehensive protection solutions makes it a leader in advanced threat protection.
Technical Requirements
Some features are only available on Windows systems.
Pricing Model
Subscription-based pricing with annual and monthly renewal options.
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