NPR Visuals + Editorial Graphics

Business Profile

Core Value Proposition

NPR Visuals + Editorial Graphics provides visuals, editorial graphics, and open-source tooling for creating responsive news graphics for NPR's newsroom.

Target Customer

NPR newsroom staff (reporters, editors, visual journalists) and prospective applicants/interns seeking to join the team.

Key Differentiator

One-stop tooling with open-source D3-based templates for rapid, data-driven, responsive news graphics; ability to load data from ArchieML, Google Docs/Sheets, CSV, JSON; live site generator with live reload; GitHub source.

Pain Points

1Need to rapidly produce complex, data-rich graphics for breaking/news events.
2Need a modular, reusable set of templates and tooling to standardize newsroom graphics.
3Need to integrate data from multiple sources (ArchieML, Google Sheets, CSV, JSON) and publish interactive graphics.

Key Features

1Open-source tools and templates for creating news graphics
2One-stop tooling for responsive news graphics based on D3 templates
3Live data loading from ArchieML, Google Docs/Sheets, CSV, JSON
4Modern site generator with live reload and data loading support
5Source code available on GitHub; multiple open-source projects (e.g., Dailygraphics, Sidechain, Interactive Template)

Target Customer Industries

Decision Makers

1Senior graphics reporter
2Photographer
3Videographer
4Coder
5Designer

Competitive Advantages

1Open-source and template-driven approach reduces vendor lock-in and accelerates graphics production
2Integrated data workflows with multiple data sources and live-reload development cycle
3GitHub-hosted source enables transparency and collaboration
4Specialized for newsroom graphics with a focus on responsive, data-rich visual storytelling

Key Benefits

1Faster production of interactive, data-driven graphics

2Reusable templates and open-source tooling

3Supports multiple data sources and live data updates

4Publishable graphics with live results (e.g., election results) and cross-language support in some graphics

Additional Product Information

Product Description

A team and toolset that produces visuals and editorial graphics for NPR, including open-source tooling and templates to create interactive, data-driven news graphics.

Target Market

NPR newsroom (newsroom staff, editors, reporters) and potentially other newsrooms seeking similar tooling

Unique Value Proposition

Open-source, template-driven tooling for rapid, data-rich, responsive news graphics tailored for a newsroom environment, with live data integration and GitHub-ready workflows

Technical Requirements

Data loading from ArchieML, Google Docs/Sheets, CSV, JSON; live reload; D3-based templates; modern site generator

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