NRDC (Natural Resources Defense Council)
Business Profile
Core Value Proposition
NRDC (Natural Resources Defense Council) provides science-driven policy, legal action, and grassroots activism to confront the climate crisis, protect public health, and safeguard nature.
Target Customer
General public and environmental activists; NRDC members and supporters who sign up for action alerts and participate in campaigns; communities seeking environmental protection and climate justice.
Key Differentiator
A holistic, integrated approach that combines rigorous science, policy advocacy, litigation, and people-powered campaigns to influence environmental policy and protect health and ecosystems.
Implementation Timeline
Value is delivered immediately upon engagement (e.g., signup for action alerts). NRDC emphasizes ongoing campaigns and latest actions with regular updates and How-To guides.
Pain Points
- 1Climate crisis and its health and ecological impacts
- 2Pollution and environmental injustice affecting vulnerable communities
- 3Threats to wildlife and natural resources
Key Features
- 1Science-based policy research and analysis
- 2Legal action and court battles to defend environmental protections
- 3Public campaigns, petitions, and letters to influence policy
- 4Toolkits, how-tos, and events to empower citizen action
- 5Data, news, and resources to educate and engage the public
Target Customer Industries
Client Results
- 1$369 b U.S. federal investment in energy, climate, and justice
- 22 trillion+ Gallons of gasoline saved since 1975, thanks to federal clean transportation rules
- 31,100 Deaths avoided annually since implementing the heat action plan in Ahmedabad, India
- 4$97 m Legal settlement to examine and replace the water lines in Flint, Michigan
Competitive Advantages
- 1Integrated approach combining science, policy, law, and grassroots activism
- 2Publicly accessible data, reports, and educational resources
- 3Active litigation and policy advocacy to defend protections
- 4Large supporter network (>3 million members/activists) and ongoing engagement
Key Benefits
Case Studies & Success Stories
Ahmedabad heat action plan
Reportedly contributed to 1,100 deaths avoided annually due to heat action measures in Ahmedabad, India.
Flint water lines settlement
Legal settlement to examine and replace the water lines in Flint, Michigan (amount $97 million).
Additional Product Information
Product Description
NRDC is a nonprofit environmental organization that uses science, policy, law, and people power to confront the climate crisis, protect public health, and safeguard nature.
Target Market
General public, policymakers, communities seeking environmental protection and climate justice; NRDC members and Activists.
Unique Value Proposition
Combines rigorous climate science with policy advocacy, legal action, and broad-based citizen activism to drive environmental protections and climate justice at local, national, and global levels.
Technical Requirements
Not specified in provided content
Pricing Model
Donation-based; suggested donation amounts shown (e.g., $35, $50, $75, $100, $200) with options for monthly gifts or one-time donations
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