NSSF (National Shooting Sports Foundation)
Business Profile
Core Value Proposition
NSSF provides advocacy, education, research, safety programs, and industry resources for the firearm industry.
Target Customer
Firearm manufacturers, distributors, firearm retailers, shooting ranges, hunting and shooting sports organizations, and related publishers nationwide.
Key Differentiator
The leading national trade association for the firearm industry offering a comprehensive ecosystem of policy advocacy, market research, education, safety programs, and flagship events such as SHOT Show.
Implementation Timeline
Immediate access to member portal and discounts upon joining; other services such as customized market reports or SHOT Show planning are delivered on engagement or annually.
Pain Points
- 1Navigating federal and state regulations affecting firearm businesses and compliance requirements (FFL compliance, 4473 overlay, NICS/FBI checks).
- 2Accessing credible industry-specific market research and consumer insights with member discounts.
- 3Safety, storage, and community safety initiatives including programs like Project ChildSafe and safe ownership education.
Key Features
- 1Advocacy and government relations for the firearm industry
- 2Industry research and customized market reports with member discounts
- 3Educational resources including SHOT University Online
- 4Safety programs such as Project ChildSafe and gun storage resources
- 5Member benefits and access to industry events like SHOT Show
Target Customer Industries
Decision Makers
- 1Government Relations Manager
Client Results
- 1Cost savings on research publications and member services
- 2Access to member-only resources and discounts
- 3Improved regulatory compliance resources
- 4Enhanced safety and community impact through programs like Project ChildSafe
- 5Exposure to industry events and education through SHOT Show and SHOT University
Competitive Advantages
- 1Industry-specific focus with a national footprint and policy influence
- 2Comprehensive suite of services including research, education, safety programs, and events
- 3Large, diverse member network including manufacturers, distributors, retailers, ranges, and organizations
- 4Flagship events and programs (SHOT Show, SHOT University Online, First Shots, Project ChildSafe)
- 5Discounts on publications, job listings, and other member resources
Key Benefits
Additional Product Information
Product Description
The firearm industry trade association that advocates for the industry and provides research, education, safety programs, and resources for members.
Target Market
Firearm manufacturers, distributors, retailers, shooting ranges, hunting and shooting sports organizations, and publishers nationwide.
Unique Value Proposition
A unified voice and holistic platform for the firearm industry, combining advocacy, market research, education, safety initiatives, and high-profile events.
Technical Requirements
Membership required to access most resources; online portals, SHOT University Online, and the Where2Shoot app are referenced as available resources. Where2Shoot app is available for free in the iTunes App Store (iOS).
Pricing Model
Pricing not disclosed in the provided content; membership pricing details are referenced but not specified.
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