NVIDIA SHIELD TV

Business Profile

Core Value Proposition

NVIDIA SHIELD TV provides streaming media, gaming, and AI-enhanced upscaling on an Android TV platform.

Target Customer

Home entertainment enthusiasts and cord-cutters seeking 4K HDR streaming and PC game streaming at home.

Key Differentiator

Key differentiators include AI‑enhanced upscaling using the NVIDIA Tegra X1+ processor, NVIDIA GameStream for PC game streaming, Dolby Vision/Dolby Atmos support, NVIDIA Share for game capture, and expandable storage options (SHIELD Pro).

Implementation Timeline

Not specified

Pain Points

1Access to 4K HDR and Dolby Vision content across apps and services.
2Ability to stream PC games at high resolutions (4K/60fps) from a PC to a TV.
3Need expandable storage and convenient remote control or voice/home integration.

Key Features

1Android TV OS with Google Play store and access to thousands of apps and games.
24K HDR content support with Dolby Vision and Dolby Atmos on supported apps.
3AI‑Enhanced Upscaling to improve HD content to near‑4K quality.
4NVIDIA GameStream for streaming PC games; NVIDIA Share for in‑game capture/broadcast.
5SHIELD Pro supports external USB drives and NAS; expansion of internal storage via USB/SD.
6Remote control and voice control compatibility (Google Home/Alexa) and remote locator.

Target Customer Industries

Client Results

1Access to thousands of Android apps and games via Google Play on SHIELD TV.
24K HDR streaming and upscaling for improved video quality.
3PC game streaming at high resolutions; game capture/broadcast capabilities.
4Flexible storage options and easy remote management with auto‑updates.

Competitive Advantages

1AI‑enhanced upscaling for HD content to 4K using Tegra X1+.
2Direct 4K HDR with Dolby Vision and Dolby Atmos support on popular apps.
3NVIDIA GameStream and GeForce NOW ecosystem for PC game streaming.
4Expandable storage options with USB/NAS support on SHIELD Pro.
5Smart home integrations and easy remote tracking with Google Home and Alexa.

Key Benefits

1High‑quality 4K HDR streaming with Dolby Vision/Dolby Atmos.

2AI‑enhanced upscaling for better HD video quality.

3PC game streaming via NVIDIA GameStream and game capture via NVIDIA Share.

4Expandable storage options for large apps and games.

5Smart home integrations and easy remote control features.

Additional Product Information

Product Description

Android TV streaming and gaming device featuring AI‑enhanced upscaling, 4K HDR/Dolby Vision support, NVIDIA GameStream, and expandable storage.

Target Market

Consumers and households seeking high‑quality streaming and PC game streaming at home; available in North America and Europe.

Unique Value Proposition

SHIELD TV delivers premium 4K HDR streaming, AI‑upscaling, and PC game streaming in a compact Android TV device with expandable storage, voice control, and a broad app ecosystem.

Technical Requirements

Requires a TV with HDMI; an Internet connection (Ethernet or Wi‑Fi); one HDMI 2.0 compatible cable for 4K/HDR; SHIELD Pro external storage via USB or NAS support; SHIELD remote and controller; for 4K/HDR output, display must support 4K HDR and, for Dolby Vision, the content and TV must support it.

Pricing Model

Not disclosed

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