NVIDIA SHIELD TV
Business Profile
Core Value Proposition
NVIDIA SHIELD TV provides streaming media, gaming, and AI-enhanced upscaling on an Android TV platform.
Target Customer
Home entertainment enthusiasts and cord-cutters seeking 4K HDR streaming and PC game streaming at home.
Key Differentiator
Key differentiators include AI‑enhanced upscaling using the NVIDIA Tegra X1+ processor, NVIDIA GameStream for PC game streaming, Dolby Vision/Dolby Atmos support, NVIDIA Share for game capture, and expandable storage options (SHIELD Pro).
Implementation Timeline
Not specified
Pain Points
- 1Access to 4K HDR and Dolby Vision content across apps and services.
- 2Ability to stream PC games at high resolutions (4K/60fps) from a PC to a TV.
- 3Need expandable storage and convenient remote control or voice/home integration.
Key Features
- 1Android TV OS with Google Play store and access to thousands of apps and games.
- 24K HDR content support with Dolby Vision and Dolby Atmos on supported apps.
- 3AI‑Enhanced Upscaling to improve HD content to near‑4K quality.
- 4NVIDIA GameStream for streaming PC games; NVIDIA Share for in‑game capture/broadcast.
- 5SHIELD Pro supports external USB drives and NAS; expansion of internal storage via USB/SD.
- 6Remote control and voice control compatibility (Google Home/Alexa) and remote locator.
Target Customer Industries
Client Results
- 1Access to thousands of Android apps and games via Google Play on SHIELD TV.
- 24K HDR streaming and upscaling for improved video quality.
- 3PC game streaming at high resolutions; game capture/broadcast capabilities.
- 4Flexible storage options and easy remote management with auto‑updates.
Competitive Advantages
- 1AI‑enhanced upscaling for HD content to 4K using Tegra X1+.
- 2Direct 4K HDR with Dolby Vision and Dolby Atmos support on popular apps.
- 3NVIDIA GameStream and GeForce NOW ecosystem for PC game streaming.
- 4Expandable storage options with USB/NAS support on SHIELD Pro.
- 5Smart home integrations and easy remote tracking with Google Home and Alexa.
Key Benefits
Additional Product Information
Product Description
Android TV streaming and gaming device featuring AI‑enhanced upscaling, 4K HDR/Dolby Vision support, NVIDIA GameStream, and expandable storage.
Target Market
Consumers and households seeking high‑quality streaming and PC game streaming at home; available in North America and Europe.
Unique Value Proposition
SHIELD TV delivers premium 4K HDR streaming, AI‑upscaling, and PC game streaming in a compact Android TV device with expandable storage, voice control, and a broad app ecosystem.
Technical Requirements
Requires a TV with HDMI; an Internet connection (Ethernet or Wi‑Fi); one HDMI 2.0 compatible cable for 4K/HDR; SHIELD Pro external storage via USB or NAS support; SHIELD remote and controller; for 4K/HDR output, display must support 4K HDR and, for Dolby Vision, the content and TV must support it.
Pricing Model
Not disclosed
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