O2 Spolu

Business Profile

Core Value Proposition

O2 Spolu provides bundled mobile, internet, TV and value-added services (including Oneplay streaming) with ecosystem perks and optional add-ons (e.g., HBO Max, O2 Security) to households and businesses.

Target Customer

{"Consumers / individuals and households seeking integrated telecom services (mobile, internet, TV, streaming)","Small to medium businesses needing IT/telecom solutions (O2 PROfi, enterprise-style support)","Educational institutions and students via O2 Chytrá škola and related digital health/education initiatives"}

Key Differentiator

Mesh Wi‑Fi coverage across the home with O2 Smart Box + Boosters; end-to-end ecosystem including Oneplay, HBO Max, O2 Security, eSIM activation, and Moje O2 app for self-management; option to add a second SIM via O2 Connect; free online technician installation when ordering online.

Implementation Timeline

Not explicitly specified in the content; highlights include online ordering with free technician installation and activation of services (eSIM, second SIM) as part of the offerings.

Pain Points

1Unreliable or patchy Wi‑Fi coverage in the home
2Fragmented services across mobile, internet, TV and streaming that are hard to manage together
3Security concerns and managing digital health/awareness in a connected environment

Key Features

1O2 Smart Box + Booster with Mesh Wi‑Fi to cover the entire home
2High-speed Internet (optical/MAX) up to 1000 Mb/s
3Oneplay streaming service with optional HBO Max add-on
4Second SIM available via O2 Connect (for tablets, wearables, etc.)
5Free online installation by a technician
6Rychlá aktivace eSIM; Moje O2 app for service management
7O2 Security for digital protection; tailored Internet for businesses (O2 PROfi)

Target Customer Industries

Decision Makers

1Technician
2O2 Guru

Client Results

1Faster, stable internet with coverage throughout the home via Mesh Wi‑Fi
2Consolidated management of services through Moje O2 app
3Enhanced digital security with O2 Security
4Access to streaming and entertainment (Oneplay, HBO Max)
5Option to connect multiple devices (tablet/hours) with second SIM via O2 Connect

Competitive Advantages

1Strong home Wi‑Fi coverage via O2 Smart Box + Booster and Mesh technology
2High-speed Internet up to 1000 Mb/s for Oneplay and Internet bundles
3Integrated ecosystem (Oneplay, HBO Max, Moje O2, O2 Security, eSIM, second SIM)
4Free technician installation when ordering online
5Promotional pricing options and back-rebates when bundled (e.g., Unity offers)

Key Benefits

1Strong, widespread Wi‑Fi coverage throughout the home

2Fast internet (up to 1000 Mb/s) aligned with streaming and smart devices

3Integrated streaming (Oneplay + HBO Max) and digital security features

4Flexibility to add a second SIM and connect devices like tablets and wearables

5Easy management via Moje O2 app and online technician installation

Case Studies & Success Stories

O2 Chytrá škola

Case #1

O2 provides tools and resources for digital health and education; supports children and teachers with digital health initiatives. The project highlights include online tools, guidance on digital health, and a public discussion of digital health metrics (e.g., index of digital health and related usage statistics).

Additional Product Information

Product Description

Bundled mobile tariffs, high-speed internet (optical/MAX), Oneplay streaming, TV options, and add-ons (HBO Max, O2 Security) with a unified management experience via the Moje O2 app and compatible hardware (O2 Smart Box + Booster) for Home Mesh Wi‑Fi.

Target Market

Households and individuals seeking integrated telecom services; small to mid-sized businesses needing IT/telecom solutions; educational sector via digital health/education initiatives.

Unique Value Proposition

A comprehensive ecosystem of telecom services (mobile, internet, TV, streaming, security, digital health tools) with strong home Wi‑Fi, high-speed connectivity, and streamlined management in one platform.

Technical Requirements

O2 Smart Box + Booster for Mesh Wi‑Fi; compatible devices for Oneplay streaming; eSIM activation; optional HBO Max add-on; second SIM via O2 Connect; online ordering for installation; Moje O2 app for management.

Pricing Model

{"Optický/MAX internet available from 399 Kč per month for a six-month promotional period","HBO Max add-on available for 200 Kč","Unity bundles offer up to 300 Kč back per month to the account","Second SIM can be obtained via O2 Connect (free with certain setups) and free online technician installation when ordered online","Tablet and device promotions (e.g., tablet for 1 Kč, later 100 Kč per month) are mentioned in the product listings"}

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