OceanWP

Business Profile

Core Value Proposition

OceanWP provides a free multi-purpose WordPress theme with pro features for Elementor, Gutenberg, and WooCommerce-ready websites.

Target Customer

{"WordPress site owners","Web designers and developers","Freelancers and agencies building sites with Elementor, Gutenberg, or WooCommerce"}

Key Differentiator

The one and only truly free WordPress theme with pro features for everyone, featuring a large library of full site templates and premium extensions (Pro Bundle, Site Booster, Ocean eCommerce Pro) and strong builder integrations.

Implementation Timeline

Immediate value via 1-click installation of full site templates; ongoing value through continuous updates and extensions; 14-day refund policy for pro purchases

Pain Points

1Need a versatile, feature-rich WordPress theme without relying on dozens of separate plugins
2Requirement for seamless compatibility with major page builders (Elementor, Gutenberg) and WooCommerce
3Desire for fast setup and scalable customization (global and per-page) with premium templates and extensions

Key Features

1Free core theme with pro features and compatibility for Elementor, Gutenberg, and WooCommerce
2Full site templates and section templates library with 1-click import (240+ Elementor/Gutenberg templates; 200+ Elementor full website templates; 100+ WooCommerce templates)
3Pro Bundle extensions (full site templates, section templates, Sticky Header, Widgets, Popup Builder, Custom Post Types, Pixel Tracker, etc.)
4Site Booster extension for performance, security, SEO, and UX optimization
5Translation-ready and RTL-ready; SEO-friendly; local Google/Adobe font hosting; accessibility considerations

Target Customer Industries

Client Results

1Over 1,000,000 websites running OceanWP
2Positive user feedback highlighting versatility, ease of use, and strong support
3All-in-one solution reduces need for multiple plugins via built-in features and extensions

Competitive Advantages

1Freemium model: free core theme with access to pro features
2Extensive template library for rapid site creation
3Deep integrations with Elementor, Gutenberg, and WooCommerce
4All-in-one extensions (Pro Bundle, Site Booster, Ocean eCommerce Pro) to extend functionality
5Strong support and documented resources (knowledge base, tutorials, community)

Key Benefits

1No need for dozens of separate plugins due to built-in feature set

2Extensive templates library for fast website creation

3Strong builder integrations (Elementor, Gutenberg) and WooCommerce readiness

4Dedicated extensions (Pro Bundle, Site Booster, Ocean eCommerce Pro) to extend capabilities

5Translation-ready, RTL-ready, and SEO-friendly with accessible code

Case Studies & Success Stories

OceanWP Theme on WordPress.org – User reviews

Case #1

Users describe OceanWP as versatile and easy to use with excellent support; multiple five-star testimonials emphasize flexibility, customization options, and reliability.

Additional Product Information

Product Description

Free multi-purpose WordPress theme with pro features designed to work seamlessly with Elementor, Gutenberg, and WooCommerce, offering a large library of full site templates, section templates, and premium extensions.

Target Market

WordPress users, including individuals, designers, developers, and agencies building sites using Elementor, Gutenberg, and WooCommerce.

Unique Value Proposition

The unique combination of a free core theme with built-in pro features, an extensive templates library, and premium extensions, all optimized for WordPress and popular builders.

Technical Requirements

Requires WordPress; compatible with Elementor and Gutenberg page builders; WooCommerce ready; supports translations and RTL

Pricing Model

Freemium model: Free OceanWP core theme with paid Pro Bundle and extensions; refunds available (14-day no-questions-asked).

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