Official Google Mobile Blog

Business Profile

Core Value Proposition

Official Google Mobile Blog provides news and notes from the Google Mobile team, delivering the latest Android and other Google mobile product updates to readers.

Target Customer

Mobile technology enthusiasts, Android users, developers, publishers, and partners seeking official updates on Google’s mobile products.

Key Differentiator

A centralized, official source that aggregately covers multiple Google mobile products (Android, Google Maps, Google Wallet, Currents, Google Play, Chrome for Android) with cross-posts to related Google blogs, plus real-world feature announcements and insights.

Implementation Timeline

Value is delivered immediately upon release/update; some features require specific app versions or platforms (e.g., Chrome for Android Beta rollout, Currents 1.1 worldwide availability, Currents translation, Google Play availability in supported countries).

Pain Points

1Keeping up with rapid, multi-product mobile updates from Google across several product lines
2Finding official announcements in a single place rather than chasing separate product blogs
3Learning about new features and how they affect mobile experiences (maps, wallet, offers, translation, offline reading)

Key Features

1Official announcements and updates for Google mobile products (Android, Maps, Wallet, Currents, Chrome for Android, Google Play, etc.)
2Posts include product highlights, new feature introductions, and cross-links to related blogs
3Examples of feature updates: Google Wallet and Offers on iPhone, redesigned Google Search app for iPhone, Maps 6.7 with Offers and indoor walking directions, Currents internationalization and translation, Chrome for Android Beta updates, Currents 1.1 worldwide availability
4Translations and localization (Currents supports 38 languages; Currents can translate editions)
5Multi-platform coverage (posts reference both Android and iOS apps; cross-posted content)

Target Customer Industries

Decision Makers

1Product Manager
2Senior Vice President of Mobile and Digital Content
3Interaction Designer
4Software Engineer

Client Results

1Access to Google Play ecosystem: more than 500,000 apps, millions of songs and books, thousands of movies
2More than 300 million Android devices activated globally
3Nearby offers integration in Google Maps for Android (Offers) with instant usage and notification capabilities
4Google Currents features: translation to 38 languages, dynamic sync for fresh content, offline packaging options
5Chrome for Android: desktop site option, home screen shortcuts, app-handling of links, proxy support via system settings
6Indoors/maps enhancements: indoor walking directions and 360-degree Business Photos

Competitive Advantages

1Integrated access to multiple Google mobile services in one place with sign-in continuity
2Timely, official updates across a broad range of mobile products and technologies
3Global reach and localization (Translations, international availability) for Currents and other apps
4Showcases practical features (Offers, Indoor Maps, See Inside with Business Photos) that enhance real-world usability

Key Benefits

1Stay informed on Google mobile product updates

2Access to new features and apps through official channels

3Illustrative examples of features like Wallet, Offers, Maps indoor directions, Business Photos, Currents translation, and Google Play ecosystem

Additional Product Information

Product Description

News and notes from the Google Mobile team, featuring updates and announcements on Android and other Google mobile products such as Google Maps, Google Wallet, Google Currents, Chrome for Android, and Google Play.

Target Market

Mobile device users, Android users, developers, publishers, advertisers, and partners seeking official mobile product updates

Unique Value Proposition

Official, centralized source for Google mobile product updates that aggregates announcements across multiple mobile services and links to related product blogs, providing timely and authoritative information.

Technical Requirements

Chrome for Android Beta requires Android 4.0 (Ice Cream Sandwich) or newer; Currents translation features require language support; Google Play availability varies by country

Pricing Model

Not disclosed

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