Oh She Glows
Business Profile
Core Value Proposition
Oh She Glows provides hundreds of plant-based vegan recipes, plus books and a recipe app, to help people enjoy delicious, healthy meals and glow from the inside out.
Target Customer
Health-conscious individuals seeking plant-based meals; home cooks and families exploring vegan/vegetarian cuisine; readers and app users looking for gluten-free or allergy-friendly options; fans of Angela Liddon.
Key Differentiator
Brand built around Angela Liddon, a New York Times bestselling cookbook author and award-winning recipe app creator, offering a large catalog of vegan recipes, cookbooks, and an award-winning app with dietary labeling (e.g., gluten-free, nut-free).
Implementation Timeline
Value can be realized immediately by using any of the recipes, books, or the app; ongoing value as new recipes and content are added.
Pain Points
- 1Difficulty finding flavorful, crowd-pleasing vegan recipes.
- 2Need for recipes that accommodate dietary restrictions (gluten-free, nut-free, soy-free, etc.).
- 3Desire for an integrated resource (blog, cookbooks, and app) to simplify meal planning and prep.
Key Features
- 1Extensive recipe catalog spanning blog posts, cookbooks, and an app
- 2The Oh She Glows Recipe App available on iPhone and Android with 180+ vegan recipes (including 150+ gluten-free)
- 3Recipe search and categorization by allergies, dietary needs, dish types, and seasons
- 4Cookbooks with labels like kid-friendly, gluten-free, freezer-friendly, etc.
- 5Content includes recipes, tips, and tricks for plant-based cooking
Target Customer Industries
Client Results
- 1Users gain access to a large library of plant-based recipes and meal options
- 2Improved meal planning and prep with app-based recipes and filters
- 3Dietary accommodation through labeled, allergy-conscious recipes
Competitive Advantages
- 1Credibility from Angela Liddon as a two-time NYT bestselling cookbook author
- 2Award-winning recipe app with a large, largely gluten-free recipe base
- 3Diverse recipe categories and filters tailored to allergies and preferences
- 4Combination of blog, books, and app for multi-channel access
Key Benefits
Additional Product Information
Product Description
A vegan recipe platform offering recipes, cookbooks, and a companion mobile app, created by Angela Liddon.
Target Market
Individuals and families seeking healthy, plant-based meals; cookbook readers; app users interested in vegan and gluten-free options.
Unique Value Proposition
Oh She Glows combines a renowned vegan cookbook brand with an award-winning app and a comprehensive recipe library, enhanced by dietary labeling and family-friendly options.
Technical Requirements
Oh She Glows App available on iPhone and Android; website offers searchable recipes and content; some content notes indicate cookbook/app integration.
Pricing Model
Not specified in the provided content
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