Old Dominion University (ODU)
Business Profile
Core Value Proposition
Old Dominion University provides forward-focused, research-driven higher education with in-demand majors and real-world experience.
Target Customer
Prospective undergraduate and graduate students (domestic and international), transfer students, adult learners, military personnel and veterans, and families seeking flexible online or on-campus education.
Key Differentiator
R1 Carnegie classification (2022) for research institutions; 15:1 student-to-faculty ratio; 23,500 students; 175+ majors; online/on-campus options via ODUGlobal; experiential learning with guaranteed real-world experience; coastal Virginia campus with industry partnerships.
Implementation Timeline
Not explicitly specified in the content; admissions pathways imply ongoing, annual enrollment processes (Undergraduate/Graduate/International Admissions) but no concrete implementation timeline is provided.
Pain Points
- 1Need flexible, accessible education that fits busy life (ODUGlobal, Learn Online).
- 2Desire for rigorous, research-active higher education with real-world experience and internships.
- 3Need broad program options (175+ majors) and pathways for transfer, international, and non-degree seeking learners.
Key Features
- 1175+ majors and concentrations
- 2R1 Research Institution status (Carnegie) as of 2022
- 315:1 student-to-faculty ratio
- 4ODUGlobal: online learning and global study options
- 5Study abroad, summer studies, and lifelong learning pathways
- 6Experiential learning opportunities with an emphasis on real-world experience
- 7Internship opportunities and industry partnerships (e.g., on-campus partnerships and corporate collaborations)
Target Customer Industries
Client Results
- 1Approximately 23,500 students served
- 2R1 Carnegie classification for research (2022)
- 315:1 student-to-faculty ratio
- 4175+ majors and concentrations
- 5$2.6 billion annual contribution to Virginia’s economy
Competitive Advantages
- 1Strong research standing (R1 Carnegie classification)
- 2Large breadth of programs (175+ majors) and flexible learning options (ODUGlobal)
- 3Low student-to-faculty ratio (15:1) for personalized attention
- 4Guaranteed experiential learning and real-world opportunities
- 5Coastal Virginia campus with robust industry partnerships and internship opportunities
Key Benefits
Case Studies & Success Stories
Faces of ODU: David Costello – Supply Chain Management
A high velocity of goods is constantly coming in and out of the warehouse, providing a great learning experience.
Faces of ODU: Lauren Moses – Biomedical Sciences
Quotes a commitment to challenging the status quo to ensure diverse voices are part of conversations shaping healthcare.
Faces of ODU: Edward Moses – International Studies
Aims to create a broadcasting network and nonprofit that stands for truth and justice; leverages film background and Ph.D. training.
Faces of ODU: Ruth Sirma – Economics
Highlights pursuing advanced studies after an undergrad, signaling pathways from bachelor’s to master’s and broader study in economics.
Faces of ODU: Paige Laning – Civil Engineering
Describes using engineering to make infrastructure safer and more reliable.
Faces of ODU: Mariona Anto Domingo – Sports Management
Aspires to be a leading woman in the sports industry to drive broader access and impact.
Faces of ODU: Andrew Hasty – Navy Veteran
Notes balancing responsibilities and leveraging flexible scheduling to succeed in college.
Faces of ODU: Safiou Olossoumare – Navy Veteran
Emphasizes the importance of flexible scheduling to fit life and studies.
Additional Product Information
Product Description
A public doctoral research university in Norfolk, Virginia, offering 175+ majors, ~23,500 students, and a focus on forward-looking research, real-world learning, and flexible study options via ODUGlobal.
Target Market
Prospective and current students (undergraduate, graduate, international, transfer, non-degree seekers), military personnel and veterans, and adults seeking online or blended higher education experiences.
Unique Value Proposition
ODU blends high-impact research with practical, career-oriented education, backed by a large program catalog, strong faculty engagement, online and on-campus options, and guaranteed experiential learning and internships.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content.
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