Old Navy
Business Profile
Core Value Proposition
Old Navy provides the latest fashions at great prices for the whole family.
Target Customer
Families and individuals shopping for affordable clothing, including men, women, women's plus, kids, baby, and maternity, with extended sizing options.
Key Differentiator
Broad size inclusivity (big and tall for adults; extended sizes for kids) and a one-brand family fashion experience at affordable prices.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Finding affordable clothing for the whole family in one place.
- 2Limited size options or lack of inclusive sizing for certain groups.
- 3Navigating promotions and online-exclusive deals to save money.
Key Features
- 1Categories spanning men, women, women's plus, kids, baby, and maternity.
- 2Size inclusivity with big and tall options for adults and extended sizes for kids.
- 3Family-focused product lineup and promotions (e.g., Halloween styles).
- 4Navyist Rewards program and gift card options.
- 5Online-exclusive promotions and special offers.
Target Customer Industries
Competitive Advantages
- 1Affordable prices across a wide family range.
- 2One-stop shop for apparel across all family segments.
- 3Inclusive sizing options (big and tall, extended sizes for kids).
- 4Online-exclusive promotions and rewards program.
Key Benefits
Additional Product Information
Product Description
Old Navy is a retail fashion brand offering clothing for men, women, kids, baby and maternity wear, with extended sizes for adults and kids.
Target Market
Families and individuals seeking affordable, family-oriented fashion.
Unique Value Proposition
Affordable, full-family fashion under one brand with inclusive sizing.
Technical Requirements
Not specified.
Pricing Model
Promotions include Extra 30% Off Halloween Styles Online Exclusive. Ends 9/26. Discount applied at checkout. Exclusions apply. Free shipping on $50+ for rewards members.
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