OneSignal

Business Profile

Core Value Proposition

OneSignal provides omnichannel messaging that enables push, email, SMS, in-app messages, Live Activities, Journeys, analytics, and integrations via SDKs and APIs.

Target Customer

{"Developers","Non-developers (marketing/operations teams)"}

Key Differentiator

No-code Journeys across multiple channels combined with real-time Live Activities and comprehensive analytics, accessible via extensive SDKs and API references.

Implementation Timeline

Setup enables sending a first message quickly; Quickstart indicates you can send your first message in just a few steps after account creation

Pain Points

1Need to manage multi-channel messaging (push, email, SMS, in-app) from a single platform
2Desire for targeted messaging using user data and segmentation
3Require analytics and real-time insights to measure and optimize campaigns

Key Features

1Push notifications across mobile and web
2Email and SMS messaging
3In-app messages
4Journeys (no-code automated multi-step campaigns)
5Live Activities for real-time updates
6A/B Testing and analytics
7Integrations via SDKs or webhooks
8Essential concepts like User Tags, Segmentation, Subscriptions, External ID, OneSignal ID, Deep Linking

Target Customer Industries

Client Results

1Track the success of messaging campaigns with detailed analytics
2Publish real-time messaging events via Event Streams to external systems
3Use Journeys to onboard, retain, and re-engage users (e.g., abandoned cart, onboarding flows)

Competitive Advantages

1Omnichannel messaging in a single platform (push, email, SMS, in-app, Live Activities)
2No-code Journeys for automated, cross-channel campaigns
3Real-time analytics and event streams for live optimization
4Extensive mobile and web SDKs with API references for rapid integration
5Flexible targeting using tags, segmentation, and external IDs

Key Benefits

1Multi-channel messaging (push, email, SMS, in-app, Live Activities)

2No-code Journeys for automated campaigns across channels

3Real-time analytics and event streaming

4Fast setup and broad SDK/API support

5Personalization through user data, tags, and segmentation

Additional Product Information

Product Description

OneSignal is an omnichannel messaging platform enabling push, email, SMS, in-app messages, Live Activities, Journeys, analytics, and integrations through SDKs and APIs to engage users across mobile and web apps.

Target Market

App developers, product teams, and marketers building and engaging users across mobile and web apps

Unique Value Proposition

Unified, multi-channel messaging with no-code journey automation and real-time insights, accessible via comprehensive SDKs and APIs

Technical Requirements

Mobile and Web SDKs; API references; supports iOS, Android, Huawei, Amazon mobile apps; Web Push; Live Activities; Requires OneSignal account and an app; dashboard-based setup

Pricing Model

Not specified in the provided content

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