OneSignal
Business Profile
Core Value Proposition
OneSignal provides omnichannel messaging that enables push, email, SMS, in-app messages, Live Activities, Journeys, analytics, and integrations via SDKs and APIs.
Target Customer
{"Developers","Non-developers (marketing/operations teams)"}
Key Differentiator
No-code Journeys across multiple channels combined with real-time Live Activities and comprehensive analytics, accessible via extensive SDKs and API references.
Implementation Timeline
Setup enables sending a first message quickly; Quickstart indicates you can send your first message in just a few steps after account creation
Pain Points
- 1Need to manage multi-channel messaging (push, email, SMS, in-app) from a single platform
- 2Desire for targeted messaging using user data and segmentation
- 3Require analytics and real-time insights to measure and optimize campaigns
Key Features
- 1Push notifications across mobile and web
- 2Email and SMS messaging
- 3In-app messages
- 4Journeys (no-code automated multi-step campaigns)
- 5Live Activities for real-time updates
- 6A/B Testing and analytics
- 7Integrations via SDKs or webhooks
- 8Essential concepts like User Tags, Segmentation, Subscriptions, External ID, OneSignal ID, Deep Linking
Target Customer Industries
Client Results
- 1Track the success of messaging campaigns with detailed analytics
- 2Publish real-time messaging events via Event Streams to external systems
- 3Use Journeys to onboard, retain, and re-engage users (e.g., abandoned cart, onboarding flows)
Competitive Advantages
- 1Omnichannel messaging in a single platform (push, email, SMS, in-app, Live Activities)
- 2No-code Journeys for automated, cross-channel campaigns
- 3Real-time analytics and event streams for live optimization
- 4Extensive mobile and web SDKs with API references for rapid integration
- 5Flexible targeting using tags, segmentation, and external IDs
Key Benefits
Additional Product Information
Product Description
OneSignal is an omnichannel messaging platform enabling push, email, SMS, in-app messages, Live Activities, Journeys, analytics, and integrations through SDKs and APIs to engage users across mobile and web apps.
Target Market
App developers, product teams, and marketers building and engaging users across mobile and web apps
Unique Value Proposition
Unified, multi-channel messaging with no-code journey automation and real-time insights, accessible via comprehensive SDKs and APIs
Technical Requirements
Mobile and Web SDKs; API references; supports iOS, Android, Huawei, Amazon mobile apps; Web Push; Live Activities; Requires OneSignal account and an app; dashboard-based setup
Pricing Model
Not specified in the provided content
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