OpenX SSP

Business Profile

Core Value Proposition

OpenX SSP provides an independent supply-side platform for programmatic advertising that enables fair, transparent value exchange between publishers and advertisers, with omnichannel addressability (including CTV) and a sustainability-first approach.

Target Customer

{"Publishers","Advertisers / Brands"}

Key Differentiator

First Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly; an independent technology platform with scale across direct publisher domains, data partners, and ad requests.

Implementation Timeline

Not specified in the provided content

Pain Points

1Lack of transparency and fair value exchange between publishers and buyers in ad tech
2Limited or fragmented audience targeting across channels and data/identity providers
3Environmental impact and social responsibility concerns in advertising

Key Features

1Omnichannel targeting across channels, including connected TV (CTV), interoperable with any data set and identity type
2OpenXSelect Premium Inventory
3Independent, fair and transparent value exchange between sellers and buyers
4Net-Zero verified adtech and Impact PMPs powered by Givsly for sustainability
5Large-scale ecosystem: 2m+ direct publisher domains; 500B+ ad requests per day; 1M+ ad creatives run per day; 250+ data providers; 70% direct publisher integrations

Target Customer Industries

Decision Makers

1President North America, Matterkind
2SVP, Addressability and Ecosystem, LiveRamp
3VP Revenue Strategy Europe, Condé Nast

Client Results

1Matterkind: access to a unique anonymous user data asset across the open web enabling audience-focused campaigns and better client results
2Condé Nast: efficient and effortless OpenX Bidder implementation with rewarding results
3LiveRamp: OpenX helps democratize identity across the open web, enabling planning and buying audiences like in walled gardens

Competitive Advantages

1Independent, Net-Zero verified adtech footprint and sustainability commitments
2First to offer Impact PMPs powered by Givsly
3Large-scale reach and data partnerships with strong direct publisher integrations
4Omnichannel, cross-channel addressability including CTV with flexible data/identity interoperability

Key Benefits

1Addressable, omnichannel reach (including CTV)

2Transparent and fair value exchange between publishers and buyers

3Sustainability via Net-Zero verification and Impact PMPs

4Large ecosystem with 2m+ direct publisher domains, 250+ data providers, and extensive data partnerships

5Efficient integration with existing tech stacks (e.g., OpenX Bidder) and cross-channel identity interoperability

Case Studies & Success Stories

Condé Nast – OpenX Bidder integration

Case #1

Condé Nast reports an efficient and effortless implementation with rewarding results.

Matterkind – OpenX data assets for open web campaigns

Case #2

Matterkind highlights access to a unique anonymous user data asset across the open web to support audience-focused campaigns and better results.

LiveRamp – Identity and ecosystem collaboration with OpenX

Case #3

LiveRamp notes that OpenX helps democratize identity across the open web to plan and buy audiences like in walled gardens.

Additional Product Information

Product Description

OpenX provides a programmatic advertising supply-side platform that connects publishers and advertisers, offering addressability, transparency, and sustainability across channels.

Target Market

Publishers and advertisers/brands engaged in open-web programmatic advertising

Unique Value Proposition

Independent, Net-Zero verified adtech with industry-leading scale, delivering addressable, transparent, and sustainable programmatic advertising across the open web.

Technical Requirements

Omnichannel support including CTV; interoperable with any data set and identity type; no explicit on-page technical requirements provided

Pricing Model

Not disclosed

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