Opinion Stage
Business Profile
Core Value Proposition
Opinion Stage provides quizzes, surveys, forms, and polls to boost engagement and drive more responses for marketing.
Target Customer
{"Marketers","Content Creators","Startups","Enterprises","Publishers"}
Key Differentiator
An integrated, turnkey platform for creating interactive content (quizzes, surveys, forms, polls) with an easy builder, AI-assisted creation options, full brand customization, and hundreds of integrations to boost engagement and lead generation.
Implementation Timeline
Get up and running in minutes; create content quickly with an intuitive builder; value realized rapidly after implementation
Pain Points
- 1Low engagement and response rates with traditional forms
- 2Difficulty generating and capturing leads
- 3Need for actionable feedback and market research from audiences
Key Features
- 1Quiz Maker, Survey Maker, Form Maker, Poll Maker, Test Maker
- 2Easy, intuitive content builder with AI, templates, or import questions
- 3Brand customization (colors, fonts, logos) to match identity
- 4Analytics dashboard to analyze results
- 5Hundreds of integrations (e.g., Mailchimp, Google Sheets) to automate workflows
Target Customer Industries
Decision Makers
- 1Director of Research & Insights
- 2Marketing Copywriter
- 3Business Process Specialist
Client Results
- 1Boosted response rates by up to 3.5x compared to standard forms
- 2Generated up to 5x more leads by embedding lead forms in interactive quizzes
- 3Nearly 50% increase in feedback submitted (as per client testimonial)
Competitive Advantages
- 1Engaging, personalized experiences that improve completion and engagement
- 2Lead generation enhanced by embedding lead forms within quizzes and polls
- 3Brand-consistent content with easy customization
- 4Cross-device compatibility and real-time results
- 5Strong support ecosystem and extensive integrations
Key Benefits
Case Studies & Success Stories
Outbrain case study: Tracking brand lift with engaging quizzes
Opinion Stage enables Outbrain to extract brand insights while remaining consistent with quality content; enables tracking of brand lift to demonstrate value of campaigns in a cost-effective, seamless manner.
Zulily case study: On-brand content and collaborative creation
Zulily uses Opinion Stage to create unique, beautiful, and on-brand content; gains insights to improve experiences and track how customers engage with initiatives, aligning with brand values and continuous improvement.
IHG Hotels & Resorts case study: Increased feedback submission
IHG reports that Opinion Stage is simple to use and contributed to nearly a 50% increase in feedback submitted.
Additional Product Information
Product Description
A platform to create quizzes, surveys, forms, and polls to boost marketing engagement and lead generation, featuring an easy-to-use builder, AI options, templates, branding customization, analytics, and integrations.
Target Market
Marketers, Content Creators, Startups, Enterprises, and Publishers seeking to engage audiences, generate leads, and collect feedback.
Unique Value Proposition
Opinion Stage uniquely combines interactive content (quizzes, surveys, forms, polls) with AI-assisted creation, brand customization, and a broad ecosystem of integrations to deliver higher engagement and more qualified leads.
Technical Requirements
Not specified in the provided content
Pricing Model
Free plan available; no credit card required; pricing details beyond the free tier are not provided in the content
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