Optimum Internet, Mobile & TV
Business Profile
Core Value Proposition
Optimum Internet, Mobile & TV provides high-speed home Internet, mobile phone service and TV bundles for residential customers, with promotions and device offers.
Target Customer
Residential consumers seeking home Internet, TV, and mobile services; customers interested in bundles, promotions, and device incentives.
Key Differentiator
Bundles Internet, TV, and Mobile on a single bill with promotions (e.g., Disney+/Hulu Bundle), free professional installation, trade-in and financing options, and prepaid Mastercard rewards tied to promos.
Implementation Timeline
{"Disney+/Hulu Bundle promotion available for eligible Internet speeds (promotion duration specified in marketing copy; ends date shown in content)","Trade-in credits begin within 2 bill cycles after trade-in is received and verified","Prepaid Mastercard rewards issued within approximately 4–6 weeks after 90 days of activation for certain offers"}
Pain Points
- 1Need fast, reliable Internet for streaming, gaming, and remote work
- 2Desire an all-in-one bundled solution (Internet + TV + Mobile) with a single bill
- 3Interest in promotional pricing, device trade-ins, and rewards
Key Features
- 1High-speed Internet with multiple speed tiers (e.g., 1 GIG up to 940 Mbps download; 8 Gbps option mentioned in promotions)
- 2Mobile plans with devices, bring-your-own-device options, trade-in, and upgrade paths
- 3TV with live, on-demand content and bundles including Disney+/Hulu
- 4Disney+/Hulu Bundle included for eligible offers (6 months with certain speeds)
- 5Free professional installation on some Internet plans
- 6Auto Pay & Paperless Billing discounts; ongoing promotional pricing and price protection
- 7Promotional credits and rewards (e.g., Optimum Prepaid Mastercard), trade-in credits, and installation/activation reimbursements
- 860-day money-back guarantee on Internet and Mobile services
Target Customer Industries
Client Results
- 1Access to fast, reliable Internet suitable for streaming, gaming, and working from home
- 2Consolidated entertainment options via TV bundles and Disney+/Hulu add-on
- 3Financial incentives including promotional pricing, trade-in offers, and Mastercard rewards
Competitive Advantages
- 1One bundle with Internet, TV, and Mobile on a single bill
- 2Free professional installation included on some Internet plans
- 3Promotional incentives (Disney+/Hulu Bundle, trade-in bonuses, Mastercard rewards)
- 460-day money-back guarantee and 60-day installation/activation reimbursement
Key Benefits
Additional Product Information
Product Description
A suite of home Internet, mobile phone service, and TV packages with multiple speeds, devices, bundles, and promotional offers designed for residential customers.
Target Market
Residential customers seeking bundled Internet, TV, and mobile services, including promotions and device incentives.
Unique Value Proposition
All-in-one home connectivity and entertainment solution with promotional bundles, easy switching, incentives, and price-promotional terms.
Technical Requirements
Speeds vary by area; online orders may require a gateway device; 1 GIG Internet up to 940 Mbps download; Whole Home WiFi; auto-pay and paperless billing discounts; 60-day money-back guarantee; installation terms and equipment requirements noted in promos
Pricing Model
Promotional pricing for new residential customers with Auto Pay & Paperless Billing discounts; 1 Gig Internet promotions with multi-month terms and price increases after promotional periods; bundled pricing options; free installation in some cases; terms subject to change; some offers not available in all areas
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