Orlando City SC
Business Profile
Core Value Proposition
Orlando City SC provides a professional MLS-and-associated-soccer experience for fans, offering season tickets and ticket packages, inclusive Sideline Social seating, a fan membership app (LionNation), and news/schedule access across Orlando City SC, Orlando Pride, and Orlando City B.
Target Customer
{"Soccer fans in Central Florida and beyond","Season ticket holders and prospective ticket buyers","Families and youth soccer communities","Corporate partners and sponsors"}
Key Differentiator
{"Sideline Social all-inclusive seating experience","LionNation fan membership app with rewards and offers","Multi-team ecosystem (Orlando City SC, Orlando Pride, Orlando City B) and development academy events","Open House locker room/tunnel tours"}
Implementation Timeline
Playoff tickets go on sale today at 4 p.m. ET; Open House events and season-ticket options announced for 2026; ongoing season-ticket sales and news updates.
Pain Points
- 1Need for prioritized access to popular matches (playoff tickets) – evidenced by pre-sale access for Season Ticket Members
- 2Desire for flexible ticketing options (season, half-season, single, group, premium seating)
- 3Interest in enhanced fan experiences and loyalty benefits (exclusive experiences, discounts via LionNation)
Key Features
- 1Season Ticket and Half-Season Ticket options
- 2Single Game Tickets and Group Tickets
- 3Premium Seating
- 4Ticket Packages and Birthday/Concierge options
- 5Sideline Social all-inclusive seating experience
- 6LionNation membership/app with rewards and discounts
- 7Locker room & tunnel tours during Open House
- 8Mobile/app-based news, updates and schedule access
Target Customer Industries
Client Results
- 1Early access to tickets for members (pre-sale for Season Ticket Members)
- 2Access to playoff tickets and event information as announced
- 3Discounts and offers through LionNation app
- 4Enhanced fan experiences (Sideline Social, locker room tours) and merchandise/shop integration
Competitive Advantages
- 1All-inclusive Sideline Social seating differentiator
- 2Dedicated fan membership app with rewards (LionNation)
- 3Multiple teams under one club allowing cross-engagement (men’s, women’s, development)
Key Benefits
Additional Product Information
Product Description
Professional soccer club featuring the MLS team (Orlando City SC), the Orlando Pride women's team, and Orlando City B, offering tickets, schedules, news, and fan experiences at Inter&Co Stadium with associated programs like LionNation and Sideline Social.
Target Market
Soccer fans, families, and season-ticket buyers in Orlando and Central Florida; corporate partners and sponsors; youth soccer communities.
Unique Value Proposition
Orlando City SC combines a professional MLS experience with exclusive fan experiences (Sideline Social), a loyalty/app-based member program (LionNation), and a multi-team ecosystem (men’s, women’s, and development squads) in a single market.
Technical Requirements
LionNation app; online ticketing system; digital access to news/schedule; MLS platform integration
Pricing Model
Season Tickets, Half-Season Tickets, Single Match Tickets, Group Tickets, Premium Seating; various ticket packages
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