osu!
Business Profile
Core Value Proposition
[osu!] provides a free-to-play rhythm game with multiple gameplay modes and a fully functional level editor.
Target Customer
{"Gamers who enjoy rhythm-based games","Beatmap creators / mappers","Community participants (players, forums, streams, and events)"}
Key Differentiator
Built-in level editor combined with a large library of user-generated beatmaps and multiple gameplay modes, supported by an active online community.
Implementation Timeline
Value is realized immediately upon downloading and signing in; users can follow a quick start guide to install, create an account, and start obtaining beatmaps.
Pain Points
- 1Need for a diverse rhythm gaming experience within a single platform
- 2Desire for user-created content through an integrated editor and a large beatmap catalog
- 3Accessibility to a community-driven rhythm game that is free to play
Key Features
- 1Multiple gameplay modes (standard osu! mode, Taiko, Ouendan/EBA, and original modes)
- 2Fully functional level editor for creating beatmaps
- 3Vast library of user-created beatmaps and beatmap packs
- 4Online community features (rankings, forums, live streams, kudosu, store)
- 5Cross-platform availability and ongoing development (osu! lazer as next major update)
Target Customer Industries
Decision Makers
- 1Project lead
- 2Modding and mapping scene advisor
- 3World Cup organiser and administrator
- 4Moderator, technical support
- 5osu! developer
- 6Design lead
- 7Featured Artist outreach
- 8Wiki maintainer
- 9GMT leader
- 10Beatmap Spotlight / manager
- 11News editor
- 12osu! store / commerce roles
Client Results
- 125,994,310 registered players
- 28,690 currently online in 167 games
Competitive Advantages
- 1Integrated, fully functional level editor for user-generated content
- 2Large, active community with forums, live streams, and events
- 3Multiple gameplay modes beyond standard osu! mode
- 4Free-to-play access with ongoing development and updates
Key Benefits
Additional Product Information
Product Description
osu! is a rhythm game platform offering multiple gameplay modes, a built-in level editor, a vast library of user-created beatmaps, and a strong online community.
Target Market
Players seeking rhythm-based gameplay, beatmap creators, and community participants
Unique Value Proposition
An open, community-driven rhythm gaming ecosystem that blends diverse game modes, a built-in editor, and extensive user-generated content.
Technical Requirements
Windows (x64) via osu! lazer; Windows 8.1+ for lazer; macOS support mentioned; other platforms referenced in the download page
Pricing Model
Free-to-play (free-to-win)
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