Outbrain Direct Response

Business Profile

Core Value Proposition

Outbrain Direct Response helps advertisers maximize ROI by leveraging performance marketing on the Open Internet.

Target Customer

Advertisers looking to connect with high-intent audiences on the open web.

Key Differentiator

Outbrain Direct Response combines unique reach, contextual insights, and predictive AI technology to drive superior outcomes.

Implementation Timeline

Customers can see enhanced outcomes shortly after implementing Outbrain's solutions due to real-time analytics and optimization tools.

Pain Points

1Need for enhanced audience engagement and conversions.
2Requirement for optimized bidding strategies that align with campaign goals.
3Desire for comprehensive access to high-quality leads and premium media environments.

Key Features

1Advanced targeting and predictive AI technology.
2Bid automation technology and account management support.
3Integration with first-party and third-party data platforms for precise targeting.
4Comprehensive real-time reporting and campaign insights.
5Access to premium ad space with automated fraud protection.

Target Customer Industries

Decision Makers

1Global Digital Advertising Manager
2Senior Advertising Optimization Specialist
3Co-founders & CEOs

Client Results

1Increased engagement and conversions.
2Improved customer acquisition costs (CPA) and cost per lead (CPL).
3Enhanced user traffic and influence over the long term.

Competitive Advantages

1Decades of performance expertise with a focus on ROI.
2Global presence with support in 17 languages and 8 offices worldwide.
3Seamless integration with various media platforms and data management tools.

Key Benefits

1Maximized ROI through advanced targeting and AI-driven strategies.

2Seamless integration with a wide array of media partners for broader audience reach.

3Enhanced campaign performance with real-time analytics and optimization.

Case Studies & Success Stories

EcoFlow Case Study

Case #1

Outbrain's strategic ad placements helped EcoFlow achieve significant engagement and brand exposure in a trusted environment.

TORRAS Global Case Study

Case #2

Outbrain's advertising technology significantly improved TORRAS Global's high-value customer acquisition and long-term business success.

hipto Case Study

Case #3

Outbrain's bid automation and account management support enhanced lead generation efforts for hipto, increasing client satisfaction.

Additional Product Information

Product Description

Outbrain Direct Response provides tools and expertise to drive exceptional performance in performance marketing on the open internet.

Target Market

Advertisers seeking to optimize their digital marketing efforts on the open web.

Unique Value Proposition

Outbrain's integration of AI and contextual insights with a global reach delivers unmatched performance marketing outcomes.

Technical Requirements

Integration with Demand Management Platforms like Krux, Nielsen, Oracle, and others.

Pricing Model

Not specified in the content.

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