Overwolf

Business Profile

Core Value Proposition

Overwolf provides an all-in-one platform that lets creators build, share and monetize in-game apps and mods.

Target Customer

In-game creators and developers who build mods/apps for AAA titles; game studios; gamers; brands and advertisers seeking to reach gamers; website owners and servers that monetize content.

Key Differentiator

A comprehensive ecosystem combining appstore distribution, modding and monetization across 1,500+ supported games, integrated in-game and web advertising, and creator funding. Includes developer APIs/SDKs (Overwolf API, Game Events API), CurseForge integration, Tebex/Nitro monetization options, and a dedicated creator fund.

Implementation Timeline

Not specified in the provided content

Pain Points

1Difficulty monetizing user-generated in-game content (mods, apps, servers, websites).
2Need for developer tools and APIs to build high-performance overlays and in-game apps without sacrificing game performance.
3Challenges distributing and growing a large catalog of mods/apps across many games and reaching a broad gamer audience.

Key Features

1Appstore to publish and monetize in-game apps, mods, addons, and servers.
2Modding and addons management (Mods & Addons) with a monetization pathway for creators.
3Overwolf Developer SDK, APIs (Overwolf API, Game Event API) and support for building desktop overlays and in-game apps.
4Cross-game modding via CurseForge API/SDK and related integrations; Tebex/Nitro for payments and monetization.
5In-Play and Beyond-Play advertising solutions (ads inside apps/overlays and on connected websites), plus a creator fund of $50M.

Target Customer Industries

Client Results

1178K in-game creators empowered by Overwolf (as part of the ecosystem).
2100M monthly active users across Overwolf network.
315B yearly downloads across supported apps/games.
41,500+ games are supported for mod/app development and integration.
5Creator fund of $50M to support studios, developers and creators.
6Overwolf ads and monetization efforts generated substantial revenue (e.g., $240M paid out in 2024; $50M in ad sales cited).

Competitive Advantages

1End-to-end ecosystem for creation, distribution, monetization, and marketing of in-game content.
2Significant scale and reach (large creator base, massive MAU, numerous supported games).
3Multiple monetization channels (apps/mods/servers/website ads) and dedicated creator funding.
4Strong partnerships and integrations (CurseForge, Tebex, Nitro; large brand case studies).
5In-game and website advertising capabilities with targeting opportunities and case studies.

Key Benefits

1Monetization opportunities across apps, mods, servers, and websites.

2Access to a large creator community and 100M+ engaged gamers.

3Developer tools, APIs, and SDKs to build high-performance in-game experiences.

4Advertising solutions inside games and on related websites with measurable impact.

5Funding support through a dedicated creator fund.

Case Studies & Success Stories

How Intel used GPU targeting to level up PC gamers’ hardware

Case #1

Demonstrates using GPU targeting to reach PC gamers for hardware campaigns.

How KFC promoted a new chicken sandwich to gamers across multiple premium games

Case #2

Brand campaign across premium games leveraging Overwolf’s ad capabilities.

How P&G engaged Fortnite gamers to promote their partnership with the 2024 Olympic Games

Case #3

Gamer engagement for Olympic partnership within Fortnite.

Wargraphs, creator of Overwolf’s most successful app, sells for $54M

Case #4

Milestone around a top Overwolf app and creator success.

Overwolf scored $50M in ad sales by serving ads alongside premium games

Case #5

Advertising revenue milestone tied to premium game partnerships.

Players are making money building mods for Minecraft

Case #6

Creator monetization and revenue potential from Minecraft mods.

Ark: Survival Ascended will get cross-platform mod support from Overwolf

Case #7

Cross-platform mod support integration enabled by Overwolf.

The Sims 4 is partnering with CurseForge for official mod support

Case #8

Official mod support collaboration leveraging CurseForge integration.

Tebex launched Checkout to help studios monetize their games

Case #9

Monetization tooling expansion for game studios.

Additional Product Information

Product Description

An all-in-one platform enabling creators to build, share and monetize in-game apps and mods, with tooling for overlays, analytics, monetization, app distribution, and advertising across AAA titles.

Target Market

In-game creators, developers, game studios, brands/advertisers, server/website owners who monetize game-related content.

Unique Value Proposition

The leading, integrated ecosystem for in-game creations and content, combining development tools, distribution (Appstore), monetization, and advertising to empower creators and reach gamers at scale.

Technical Requirements

Build with HTML/JavaScript for Overwolf apps; use Overwolf API and Game Event API; 1,500+ games supported; options for native (Go Native) or Electron-based development; CurseForge API/SDK integration; Tebex/Nitro monetization options.

Pricing Model

Not specified in the provided content

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