OVO
Business Profile
Core Value Proposition
OVO provides faster, cashless payments, rewards through OVO Points, and priority benefits across a wide network of merchants.
Target Customer
End users: Indonesian smartphone users who want to pay with digital wallet, earn points, manage their finances, top up, pay bills, donate, and invest. Merchants/partners: businesses that accept OVO for payments and participate in deals/promotions (e.g., Matahari Rewards/OVO, OVO-hicard) and other partner integrations (e.g., Grab PayLater).
Key Differentiator
Integrated ecosystem combining payments, loyalty points, deals, and financial services (Invest, PayLater, transfers) within a single app, supported by a large merchant network (60,000+ outlets) and a fixed point value (1 OVO Point = Rp 1).
Implementation Timeline
Value delivered instantly for core actions (payments, top ups, points accrual, and promo availability); ongoing benefits from points, deals, and financial services as you use the app.
Pain Points
- 1Cash handling risks and need to avoid counterfeit money and change hassles.
- 2Fragmented payments and loyalty across multiple merchants requiring multiple apps or methods.
- 3Desire for budgeting and financial management, plus access to payments, bills, top ups, and investments within one platform.
Key Features
- 1OVO Points: earn points per transaction and redeem them; 1 point = Rp 1
- 2Deals & Promo: exclusive offers and promotions with partner merchants
- 3OVO Premier: enhanced capabilities including transfers to bank accounts and P2P transfers; OVO Cash balance up to Rp 20,000,000
- 4Top Up Praktis: OVO Cash can be topped up via ATM, m-Banking, Internet Banking, Debit Card, or partner merchants
- 5Bayar Tagihan & Isi Pulsa: pay bills and top up electricity, telecom, internet, or insurance; purchase pulsa
- 6Donasi: donation functionality
- 7OVO Invest: investment capabilities
- 8Nge-Grab PayLater: PayLater option when using Grab; promotions available (valid until 31 October 2025)
- 9Extensive merchant network: 60,000+ outlets for cashless transactions
Target Customer Industries
Client Results
- 1Faster, cashless transactions across a wide merchant network
- 2Earning and redeeming OVO Points with purchases
- 3Access to exclusive deals and promotions
- 4Comprehensive financial actions: top up, bill payments, donations, and investments
- 5Flexible payment options (e.g., PayLater integration with Grab)
Competitive Advantages
- 1Large and broad merchant network (60,000+ outlets)
- 2Fixed value for points (1 OVO Point = Rp 1)
- 3Multiple financial services in one app (payments, transfers, top ups, bills, investments, Donasi)
- 4OVO Premier with bank transfers and cross-user transfers
- 5PayLater capability via partner integration (Grab) and various promotions
Key Benefits
Additional Product Information
Product Description
OVO is a digital wallet app that enables cashless payments, rewards through OVO Points, and access to a suite of financial services (top ups, bill payments, donations, investments, and PayLater) across a large Indonesian merchant network.
Target Market
Indonesian consumers seeking cashless payments, loyalty rewards, and financial services; merchants and brands wanting to accept OVO for payments and promotions.
Unique Value Proposition
A single wallet that combines payments, rewards, and financial services across a vast merchant network, delivering instant transactions, ongoing rewards, and flexible financing options.
Technical Requirements
Not specified
Pricing Model
Not specified
Companies Solving Similar Problems
Based on matching: problems solved, key features, industries
Dell Technology Solutions
Dell provides technology solutions, services, and support, offering a wide range of products including laptops, desktops, servers, storage, monitors, gaming accessories, and more.
JBITSS Technology Solutions
Providing comprehensive technology solutions tailored to business needs.
goQR.me QR Code Generator
goQR.me QR Code Generator provides free QR code creation for commercial and print usage, including logo-enabled codes and vector exports (EPS/SVG) for high-quality print.
CrowdWorks (クラウドワークス)
CrowdWorks provides access to a large pool of proven professionals for crowdsourced work, delivering reliable quality quickly and affordably.
Design and Development Services
Umuzi Digital provides comprehensive design, product development, and strategic digital support at a fraction of the cost, enabling businesses to enhance their performance and grow.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required