Owlet Dream Duo
Business Profile
Core Value Proposition
Owlet Dream Duo provides an FDA-cleared, all-in-one baby monitoring system that combines medical-grade health tracking with 2K HD video and sleep insights to give parents real-time visibility into their baby’s well-being.
Target Customer
Parents and caregivers of infants (0–18 months) seeking real-time health data, sleep insights, and secure video monitoring.
Key Differentiator
FDA-cleared health tracking integrated with high-definition video in a single ecosystem, plus strong privacy protections (256-bit encryption and anti-hacking), environmental monitoring, and flexible purchasing options.
Implementation Timeline
From Night One (immediate setup and monitoring after installation).
Pain Points
- 1Parental anxiety and uncertainty about a baby’s health and sleep at night.
- 2Need for real-time, accurate vitals (pulse rate and oxygen) alongside video.
- 3Desire for a single, connected monitoring system rather than separate devices.
Key Features
- 1Dream Sock health sensor for pulse rate and SpO2.
- 2Dream Sight camera with 2K HD video and night vision.
- 3Real-time health and sleep insights in the Owlet Dream App.
- 4Smart alerts for vitals, cry, motion, and room conditions.
- 5Two-way talk, temperature and humidity monitoring, and privacy protections (256-bit encryption).
Target Customer Industries
Client Results
- 196% of parents report reduced anxiety.
- 294% of parents say they sleep better.
- 375% of parents feel less stress.
Competitive Advantages
- 1FDA-cleared medical-grade health tracking.
- 2Integrated health data with 2K HD video in one app.
- 3256-bit encryption and anti-hacking protections for privacy.
- 4HSA/FSA eligible and flexible payment options.
- 5No required ongoing subscription for live readings and video.
Key Benefits
Case Studies & Success Stories
First notification clarified a serious risk
A parent said that without the first notification, they wouldn’t have realized something was seriously wrong.
Red alert for low oxygen at 5 weeks
A parent recounted receiving a red alert for low oxygen readings at 5 weeks old, enabling timely care.
Dream Sock detected low oxygen level
A parent described that using Dream Sock alerted them to a low oxygen level.
Additional Product Information
Product Description
An all-in-one baby monitoring system that combines FDA-cleared health tracking with a 2K HD video camera and app-based sleep and health insights.
Target Market
Babies 0–18 months and their families seeking real-time health data, sleep insights, and secure video monitoring.
Unique Value Proposition
Combines clinically-proven health monitoring with high-quality video in a private, connected ecosystem, with no mandatory subscription and flexible payment options.
Technical Requirements
Requires Wi-Fi; Dream Sight uses 5 GHz Wi-Fi + Bluetooth; Dream Sock uses 2.4 GHz Wi-Fi; Owlet Dream App on iOS/Android; base station included; 256-bit encryption; anti-hacking protections.
Pricing Model
Dream Duo 3 price: $379.99 USD; Dream Sight price: $99.99 USD; Pay in 4 installments available; HSA/FSA eligible; Free shipping; 30-night satisfaction guarantee; 1-year product warranty.
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