Ow.ly Link Shortener
Business Profile
Core Value Proposition
Ow.ly provides URL shortening and tracking services to enhance social media engagement and analytics.
Target Customer
Social media managers and marketers who need to optimize link performance and manage social media content effectively.
Key Differentiator
Ow.ly integrates directly with Hootsuite, offering seamless link shortening and tracking within a comprehensive social media management platform.
Implementation Timeline
Users can start shortening and tracking links immediately after setting up a Hootsuite account and accessing Ow.ly.
Pain Points
- 1Long URLs cluttering social media posts
- 2Lack of insight into link performance and engagement
- 3Difficulty in creating brand-specific URLs for consistent branding
Key Features
- 1URL shortening with custom vanity URLs
- 2Performance tracking and analytics integration with Google Analytics and Adobe Analytics
- 3In-depth reporting on link clicks and traffic sources
- 4Integration with Hootsuite for enhanced social media management
- 5AI tools for content creation and social media scheduling
Target Customer Industries
Decision Makers
- 1Social Media Manager
- 2Marketing Manager
Client Results
- 1Increased website traffic from social media
- 2Improved engagement metrics
- 3Enhanced brand visibility through custom URLs
Competitive Advantages
- 1Seamless integration with Hootsuite's social media management tools
- 2Customizable vanity URLs for brand consistency
- 3Comprehensive analytics and reporting features
Key Benefits
Additional Product Information
Product Description
Ow.ly is a URL shortener that allows users to shorten links, track their performance, and create custom vanity URLs.
Target Market
Businesses and organizations utilizing social media for marketing and engagement.
Unique Value Proposition
Ow.ly offers integrated link shortening and analytics within the Hootsuite platform, providing streamlined social media management.
Technical Requirements
Requires a Hootsuite account for access to Ow.ly and its features.
Pricing Model
Ow.ly is accessible through Hootsuite's pricing plans, which offer a free 30-day trial, with subsequent plans billed annually.
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