Paid Memberships Pro
Business Profile
Core Value Proposition
Paid Memberships Pro provides membership and subscription management for WordPress, including content restriction, recurring payments, and customizable member profiles.
Target Customer
WordPress site owners and developers building membership sites (including associations/NGOs, courses/educational sites, communities, coaches, educators, paid newsletters, podcasts, and wellness/fitness brands).
Key Differentiator
Open-source GPL plugin with a free core that supports unlimited sites, a large ecosystem of add-ons, and built-for-WordPress flexibility; comprehensive built-in features plus 60+ add-ons and integrations; long-running open-source project (launched 2011) with a strong customer base.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need to restrict access to content and manage member permissions across a site.
- 2Require recurring payments and flexible pricing across multiple membership levels and gateways.
- 3Desire strong WordPress ecosystem integration (plugins, LMS, CRM, events) and customizable member dashboards with reporting.
Key Features
- 1Content restriction with multiple membership levels
- 2Recurring payments with Stripe and PayPal Express (and other gateways via add-ons)
- 3Custom member profiles and user fields
- 4Admin reporting and member management
- 5Extensive add-ons and third-party integrations (60+ add-ons, free and premium)
Target Customer Industries
Decision Makers
- 1Podcast Coach and Educator
- 2Co-Founder
Client Results
- 1Used by over 90,000 online businesses
- 2Yoga video streaming company saw customer base grow 10x after adopting PMPro
- 3Association case: migration from SaaS to PMPro for an organization with 4,000+ members
Competitive Advantages
- 1100% GPL/open-source with no obfuscated code
- 2Free core plugin with comprehensive features and a free plan
- 3Unlimited sites and easy customization
- 4Large ecosystem of add-ons and integrations
- 5Active community and long-term development (15+ years)
Key Benefits
Case Studies & Success Stories
Joe Casabona – Podcast Coach and Educator
endorses PMPro for ease of use and flexibility; highlights PMPro as a strong membership plugin option
Greg Robins – BeautyCouncil / Association
Migration from expensive SaaS; 4,000+ members; PMPro supports content restriction and integration with Events, CRM, and LMS; smooth migration and development.
Sara Bigatti – La Scimmia Yoga
Yoga video streaming membership; 10x member growth; easy integration with Add Ons; strong content protection and member experience
Additional Product Information
Product Description
Paid Memberships Pro is a WordPress membership plugin that restricts content and manages member subscriptions with recurring payments; supports custom profiles, member management, and extensive integrations/add-ons.
Target Market
WordPress membership site creators, including associations, courses, communities, coaches, educators, paid newsletters, podcasts, and wellness brands seeking a flexible, open-source membership solution.
Unique Value Proposition
Open-source, GPL-licensed membership platform for WordPress with a free core, extensive add-ons, broad integrations, and a proven track record across education, associations, media, and wellness use cases.
Technical Requirements
WordPress-based plugin; open-source license; license keys required for certain premium add-ons; supports multiple gateways via core plugin and add-ons; integrates with many third-party plugins and services
Pricing Model
Pricing options include: Free plan (core plugin + 29 Add Ons free forever); Standard plan: normally $347 per year, $174 for the first year; Plus plan: normally $597 per year, $299 for the first year; Plus Hosting: $100 per month (includes premium hosting features such as dedicated site hosting, caching, CDN, and more); All renewals are at full price. The content also notes a 100-day money-back guarantee on premium plans.
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