Parents Television Council (PTC)
Business Profile
Core Value Proposition
PTC provides advocacy, research, and resources to protect children from harmful content in television and digital media, including publishing whitepapers, running campaigns, and offering safety guides.
Target Customer
Parents and families, educators, policymakers, and advocates concerned about children’s media exposure.
Key Differentiator
Original PTC research and studies, a suite of resources (PTC Research & Studies, Tech Safety Guide, How Ratings Work), and active campaigns (Take It Down Act, Say No to Disney) that combine research, policy advocacy, and grassroots initiatives.
Implementation Timeline
Not specified; ongoing campaigns and publications (e.g., whitepapers, reports) are highlighted.
Pain Points
- 1Exposure of children to sexual content, violence, and profanity in TV and streaming media
- 2Digital distractions and smartphone use in classrooms
- 3Online safety risks for children, including deepfake pornography and minor social media use
Key Features
- 1PTC Research & Studies and whitepapers
- 2Tech Safety Guide and Tools & Tips
- 3How Ratings Work and External Studies
- 4Petitions and campaigns (e.g., Take It Down Act, Say No to Disney)
- 5Campaign-focused actions (signups, petitions, and donations) and financial reporting (Form 990, audited financials)
Target Customer Industries
Client Results
- 151,617 petitions signed
- 290% sponsor withdrawals
- 35.5 million online media coverage views
Competitive Advantages
- 1Combines research with legislative and grassroots activism
- 2Public-facing campaigns and petitions to drive action
- 3Evidence-based content (e.g., 268% more adult-only content on streaming than family-friendly content)
Key Benefits
Case Studies & Success Stories
Study: Families Need Not Subscribe
PTC's research shows most original streaming content is rated for mature audiences, with at least 268% more adult-only content than content suitable for families.
Smartphones in the Classroom
PTC whitepaper examining state actions to confront digital distractions in the classroom and cellphone use in schools.
Additional Product Information
Product Description
Advocacy organization focused on protecting children from graphic sex, violence, and profanity in television and other entertainment media, through research, resources, and campaigns.
Target Market
Parents, families, educators, policymakers, and media advocates concerned with children's media exposure
Unique Value Proposition
Evidence-based research paired with legislative and grassroots campaigns to reduce children's exposure to inappropriate media and promote digital safety guidelines.
Technical Requirements
Not specified
Pricing Model
Donations; PT C is a 501(c)(3) nonprofit; contributions are tax-deductible.
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