Parents Television Council (PTC)

Business Profile

Core Value Proposition

PTC provides advocacy, research, and resources to protect children from harmful content in television and digital media, including publishing whitepapers, running campaigns, and offering safety guides.

Target Customer

Parents and families, educators, policymakers, and advocates concerned about children’s media exposure.

Key Differentiator

Original PTC research and studies, a suite of resources (PTC Research & Studies, Tech Safety Guide, How Ratings Work), and active campaigns (Take It Down Act, Say No to Disney) that combine research, policy advocacy, and grassroots initiatives.

Implementation Timeline

Not specified; ongoing campaigns and publications (e.g., whitepapers, reports) are highlighted.

Pain Points

1Exposure of children to sexual content, violence, and profanity in TV and streaming media
2Digital distractions and smartphone use in classrooms
3Online safety risks for children, including deepfake pornography and minor social media use

Key Features

1PTC Research & Studies and whitepapers
2Tech Safety Guide and Tools & Tips
3How Ratings Work and External Studies
4Petitions and campaigns (e.g., Take It Down Act, Say No to Disney)
5Campaign-focused actions (signups, petitions, and donations) and financial reporting (Form 990, audited financials)

Target Customer Industries

Client Results

151,617 petitions signed
290% sponsor withdrawals
35.5 million online media coverage views

Competitive Advantages

1Combines research with legislative and grassroots activism
2Public-facing campaigns and petitions to drive action
3Evidence-based content (e.g., 268% more adult-only content on streaming than family-friendly content)

Key Benefits

1Protect children from harmful content online and on television

2Provide families with safety resources and guidelines

3Influence policy and media standards via research and petitions

Case Studies & Success Stories

Study: Families Need Not Subscribe

Case #1

PTC's research shows most original streaming content is rated for mature audiences, with at least 268% more adult-only content than content suitable for families.

Smartphones in the Classroom

Case #2

PTC whitepaper examining state actions to confront digital distractions in the classroom and cellphone use in schools.

Additional Product Information

Product Description

Advocacy organization focused on protecting children from graphic sex, violence, and profanity in television and other entertainment media, through research, resources, and campaigns.

Target Market

Parents, families, educators, policymakers, and media advocates concerned with children's media exposure

Unique Value Proposition

Evidence-based research paired with legislative and grassroots campaigns to reduce children's exposure to inappropriate media and promote digital safety guidelines.

Technical Requirements

Not specified

Pricing Model

Donations; PT C is a 501(c)(3) nonprofit; contributions are tax-deductible.

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