PEEP (Peep and the Big Wide World)
Business Profile
Core Value Proposition
PEEP (Peep and the Big Wide World) provides preschool science and math games, activities, videos, and a science curriculum to help preschoolers actively investigate their world (e.g., water, sound, plants, color, shadows, and ramps).
Target Customer
Preschool children and their parents; educators (preschool teachers); caregivers
Key Differentiator
NSF-funded curriculum combined with a media property (WGBH/9 Story) and crossâplatform access via online games, videos, and mobile apps (Android and iOS).
Implementation Timeline
Immediate access via website and downloadable mobile apps; users can start engaging with games and curriculum as soon as they access the content.
Pain Points
- 1Need for engaging, age-appropriate early childhood science education
- 2Desire for at-home learning resources and activities
- 3Access to educational content across multiple devices (web and mobile) in a flexible format
Key Features
- 1Online games and videos aligned to preschool science concepts
- 2PEEP science curriculum covering topics like water, sound, plants, color, shadows, and movement
- 3Mobile apps for Android and iOS (free to download)
- 4Content available in English with a Spanish-language page (ES) for broader accessibility
- 5Tynker Hour of Code partnership to support coding/storytelling projects
Target Customer Industries
Competitive Advantages
- 1Publicâmedia backed and NSF-funded curriculum lends credibility and educational substance
- 2Crossâplatform availability (web + mobile) with free apps and games
- 3Engagement features through videos, games, and hands-on activities
- 4Partnerships and recognition (Hour of Code, NSF grants, WGBH/9 Story production) support quality and reach
Key Benefits
Additional Product Information
Product Description
Preschool science and math games, activities, videos, and a science curriculum designed to encourage curiosity and discovery in young children.
Target Market
Preschool children, Parents, Educators (preschool teachers)
Unique Value Proposition
A NSF-funded, award-winning early childhood science curriculum delivered through engaging digital games, videos, and apps, produced by trusted public media partners, with broad accessibility.
Technical Requirements
Android and iOS apps; online games and videos; English content with Spanish page; available via the official site
Pricing Model
Mobile apps and games are available for free; no explicit pricing details provided on the site
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