Peet's Coffee Subscription
Business Profile
Core Value Proposition
Peet's Coffee provides fresh coffee delivered directly from its roastery to your door, with free shipping on orders over $49.
Target Customer
Home coffee drinkers and Peet's Coffee subscribers, plus business customers via Foodservice programs, wholesale/grocery distribution, and franchise opportunities.
Key Differentiator
Original craft coffee brand with a heritage dating back to 1966, emphasizing fresh-roasted coffee delivered to customers and a variety of subscription options.
Implementation Timeline
Customers can set up subscriptions via a three-step process (Choose, Customize, Enjoy) and receive shipments on a cadence that often aligns with monthly subscription cycles; first delivery occurs after setup per chosen schedule.
Pain Points
- 1Need for fresh, high-quality coffee delivered to the home
- 2Desire for convenient, customizable, recurring coffee deliveries
- 3Seeking value and convenience through free shipping on larger orders
Key Features
- 1Wide product catalog (coffee beans, coffee pods, espresso capsules, organic options, decaf)
- 2Coffee subscriptions with customization (grind, quantity, frequency) and multiple series (Cold Brew, Small Batch, Dark Roast, Seasonal Essentials, Medium Roast, Signature Blend, Single Origin, Decaf)
- 3Direct-to-door delivery from the roastery
- 4Free shipping on orders $49+ and for subscriptions
- 5Gift cards and marketing/content support (blogs, brew guides, etc.)
- 6Compatibility note for Ristretto Espresso Capsules with Nespresso Original machines
Target Customer Industries
Client Results
- 1Regular delivery of freshly roasted coffee to customers’ homes
- 2Flexible subscription options (curated and seasonal series) with customizable grind, quantity, and frequency
- 3Access to limited-release and seasonal coffees via subscription series
- 4Potential shipping cost savings through free shipping on subscriptions and $49+ orders
Competitive Advantages
- 1Direct-from-roastery freshness to door
- 2Flexible, curated subscription programs with multiple series
- 3Seasonal and limited-release offerings
- 4Free shipping on subscriptions and on orders $49+
- 5Longstanding brand heritage dating to 1966
Key Benefits
Additional Product Information
Product Description
A subscription-based program delivering fresh-roasted Peet's Coffee directly to customers’ doors, including a wide range of coffees (beans, pods, capsules) with curated series and seasonal offerings.
Target Market
Home consumers seeking fresh coffee and ongoing delivery, plus business buyers via Foodservice, grocery, and franchise channels.
Unique Value Proposition
Original craft coffee brand since 1966 delivering fresh coffee from the roastery to your door with flexible subscription options and free shipping on $49+ orders.
Technical Requirements
Ristretto Espresso Capsules are noted as compatible with Nespresso Original machines.
Pricing Model
Pricing varies by product and subscription series. Examples include: Major Dickason's Blend starting at $21.95 per pound; various subscription series labeled with Starting at prices (e.g., Cold Brew Series from $22.95, Small Batch Series from $24.95, Dark Roast Series from $21.95, Seasonal Essentials Series from $24.95, Medium Roast Series from $20.95, Signature Blend Series from $19.95, Single Origin Series from $23.95, Decaf Series from $22.95). Ristretto Espresso Capsules shown at $10.99 (10-count). Free shipping available on subscriptions and on orders over $49.00.
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