PepsiCo

Business Profile

Core Value Proposition

PepsiCo provides a global portfolio of convenient foods and beverages, delivering iconic brands to consumers in more than 200 countries.

Target Customer

{"Global consumers","Retailers (grocery and mass merchandisers)","Foodservice operators (restaurants, cafeterias, and other foodservice venues)","PepsiCo Partners and distributors","Farmers and suppliers (through sustainability and agriculture initiatives)","Educators and communities (via school breakfast programs and community initiatives)"}

Key Differentiator

Extensive portfolio of 500+ brands with diversified categories (beverages, snacks, cereals, etc.), global reach across multiple regions, long history and scale, plus integrated sustainability and community initiatives under PepsiCo Positive (pep+). Leadership across regions (LatAm, Europe, APAC, AMESA) and a strong emphasis on consumer insights and partnerships.

Implementation Timeline

No explicit implementation or time-to-value timeframe stated in the provided content

Pain Points

1Need for a broad, multi-brand portfolio to meet diverse consumer demand at scale
2Requirement for reliable supply, distribution reach, and partner support across retailers and foodservice
3Demand for transparency, nutrition information, and sustainable sourcing across products

Key Features

1500+ brands across beverages and snacks
2Global sectors and regional leadership (LatAm, Europe, APAC, AMESA) with named CEOs for each region
3Product locator tools and consumer-facing resources (Snacks.com, PantryShop.com, Tasty Rewards)
4Nutrition information and PepsiCo Health & Nutrition Sciences resources (PepsiCo Smart Label, Product Facts)
5Philanthropy and sustainability programs via PepsiCo Foundation and PepsiCo Positive (pep+)
6Industry partnerships and co-initiatives (e.g., STEP up for Agriculture with Unilever; regenerative agriculture initiatives)

Target Customer Industries

Decision Makers

1CEO, PepsiCo LatAm (Paula Santilli)
2CEO, PepsiCo Europe (Silviu Popovici)
3CEO, PepsiCo Asia Pacific, Australia, New Zealand and China (Wern-Yuen Tan)
4CEO, PepsiCo Africa, Middle East and South Asia (Eugene Willemsen)
5Chairman & CEO (historical), PepsiCo
6Executive leadership involved in corporate governance and strategy

Client Results

1Global revenue scale: nearly $92 billion in net revenue in 2024
2PBNA (PepsiCo Beverages North America) net revenue exceeding $27 billion (2023)
3Portfolio includes multiple billion-dollar brands and iconic names (Lay’s, Doritos, Cheetos, Gatorade, Pepsi, Mountain Dew, Quaker, SodaStream)

Competitive Advantages

1Unparalleled, diversified brand portfolio enabling broad consumer reach
2Best-in-class service and deep consumer insights for partners
3Global reach across >200 countries with regional leadership and continuity
4Strong sustainability and community initiatives (pep+), including regenerative agriculture and school nutrition programs
5Integrated product information and transparency through Smart Label and Product Facts

Key Benefits

1Broad access to a vast brand portfolio meeting diverse consumer preferences

2Reliable, extensive distribution and partner support across Retail and Foodservice

3Nutrition transparency and information through Smart Label and Product Facts

4Sustainability and community impact via pep+ and Foundation programs

5Resources for shoppers and partners (Product Locators, Tasty Rewards, PepsiCo Partners)

Case Studies & Success Stories

A journey rooted in regenerative agriculture: From fashion to farming

Case #1

Wendy Johnson collaborates with PepsiCo and Practical Farmers of Iowa to bring regenerative agriculture practices to her family farm, illustrating PepsiCo’s involvement in sustainable farming and ecosystem restoration.

STEP up for Agriculture Initiative

Case #2

PepsiCo and Unilever join major Retail, Food, and Beverage companies to launch the STEP up for Agriculture initiative, highlighting collaboration across the supply chain to support agriculture.

Additional Product Information

Product Description

Global leader in convenient foods and beverages with a portfolio of 500+ brands, serving consumers in more than 200 countries across snacks, beverages, cereals, and related products.

Target Market

Global consumers; retailers and foodservice partners; farmers and suppliers; educational and community programs

Unique Value Proposition

Scale, scope, and sustainability: a diversified, brand-rich portfolio across regions, backed by consumer insights, partner-centric service, and pep+ initiatives that integrate responsible sourcing, community impact, and nutrition transparency.

Technical Requirements

Not specified in the provided content

Pricing Model

Not disclosed in the provided content

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