PhillyVoice
Business Profile
Core Value Proposition
Ph PhillyVoice provides Philadelphia local news, sports, health, business, entertainment, restaurants, food & drink coverage and events for Philadelphia and South Jersey.
Target Customer
{"Residents of Philadelphia and South Jersey (readers) who want local news, culture, and event information","Advertisers and sponsors seeking local audience reach","Event organizers and community brands looking for coverage or sponsored content"}
Key Differentiator
Regional, multi-category local news hub with integrated sponsored content and event coverage, focused on Philadelphia and the surrounding area.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Not explicitly stated in the content; inferred needs include access to reliable local news and event information and opportunities for brands to sponsor content to reach a local audience.
Key Features
- 1Multi-section coverage: News, Health, Culture, Events, Sports, Business, Education, Government, etc.
- 2Event coverage and local features (e.g., spook-tacular events, Navy/Marine Corps anniversary events)
- 3Sponsored content opportunities (e.g., Blood Cancer United feature, IBX-sponsored health content)
- 4Staff / Contributors and RSS feeds
- 5Advertise/Contact pages for partnerships
Target Customer Industries
Decision Makers
- 1Advertising Manager
- 2Director of Marketing
- 3Brand Partnerships Manager
- 4VP/Sales Director
Client Results
- 1Sponsored content aims to raise awareness and support for causes (e.g., Blood Cancer United) and to inform readers about local initiatives
- 2Visible impact metrics for Blood Cancer United include statements about research funding and patient support (Blood Cancer United invested more than $1.8 billion in groundbreaking research) as described in the sponsored content
Competitive Advantages
- 1Strong local focus with broad coverage across news, health, culture, and events
- 2Visible use of sponsored content partnerships to support community organizations
- 3Accessible advertiser/sponsor opportunities (Advertise, Sponsored Content) and event coverage
Key Benefits
Case Studies & Success Stories
Family’s journey highlights the impact of Blood Cancer United
Sponsored content detailing Zach Montag’s volunteer work and Blood Cancer United’s mission; notes the organization’s role in supporting patients and families and its reported investment in research.
Additional Product Information
Product Description
Philadelphia local news, sports, health, business, entertainment, restaurants, food & drink; a source for Philadelphia and South Jersey breaking news, events, culture, and more.
Target Market
Residents of Philadelphia and South Jersey; advertisers and sponsors seeking to reach a local audience; readers interested in local culture and events
Unique Value Proposition
A region-focused, comprehensive local media platform offering wide-ranging coverage and sponsorship opportunities to engage with the Philadelphia-area audience.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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