PhillyVoice

Business Profile

Core Value Proposition

Ph PhillyVoice provides Philadelphia local news, sports, health, business, entertainment, restaurants, food & drink coverage and events for Philadelphia and South Jersey.

Target Customer

{"Residents of Philadelphia and South Jersey (readers) who want local news, culture, and event information","Advertisers and sponsors seeking local audience reach","Event organizers and community brands looking for coverage or sponsored content"}

Key Differentiator

Regional, multi-category local news hub with integrated sponsored content and event coverage, focused on Philadelphia and the surrounding area.

Implementation Timeline

Not specified in the provided content

Pain Points

1Not explicitly stated in the content; inferred needs include access to reliable local news and event information and opportunities for brands to sponsor content to reach a local audience.

Key Features

1Multi-section coverage: News, Health, Culture, Events, Sports, Business, Education, Government, etc.
2Event coverage and local features (e.g., spook-tacular events, Navy/Marine Corps anniversary events)
3Sponsored content opportunities (e.g., Blood Cancer United feature, IBX-sponsored health content)
4Staff / Contributors and RSS feeds
5Advertise/Contact pages for partnerships

Target Customer Industries

Decision Makers

1Advertising Manager
2Director of Marketing
3Brand Partnerships Manager
4VP/Sales Director

Client Results

1Sponsored content aims to raise awareness and support for causes (e.g., Blood Cancer United) and to inform readers about local initiatives
2Visible impact metrics for Blood Cancer United include statements about research funding and patient support (Blood Cancer United invested more than $1.8 billion in groundbreaking research) as described in the sponsored content

Competitive Advantages

1Strong local focus with broad coverage across news, health, culture, and events
2Visible use of sponsored content partnerships to support community organizations
3Accessible advertiser/sponsor opportunities (Advertise, Sponsored Content) and event coverage

Key Benefits

1Comprehensive local coverage across multiple domains

2Opportunities for sponsored content and partnerships

3Access to and coverage of local events and culture

Case Studies & Success Stories

Family’s journey highlights the impact of Blood Cancer United

Case #1

Sponsored content detailing Zach Montag’s volunteer work and Blood Cancer United’s mission; notes the organization’s role in supporting patients and families and its reported investment in research.

Additional Product Information

Product Description

Philadelphia local news, sports, health, business, entertainment, restaurants, food & drink; a source for Philadelphia and South Jersey breaking news, events, culture, and more.

Target Market

Residents of Philadelphia and South Jersey; advertisers and sponsors seeking to reach a local audience; readers interested in local culture and events

Unique Value Proposition

A region-focused, comprehensive local media platform offering wide-ranging coverage and sponsorship opportunities to engage with the Philadelphia-area audience.

Technical Requirements

Not specified in the provided content

Pricing Model

Not specified in the provided content

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