Philo
Business Profile
Core Value Proposition
Philo provides live TV and on-demand streaming for $33/month with 70+ channels, unlimited Cloud DVR storage for up to 1 year, and bundled access to AMC+ library plus optional HBO Max with Ads and discovery+ add-ons.
Target Customer
Households and individuals seeking affordable, flexible streaming TV that works on multiple devices and can replace traditional cable.
Key Differentiator
Low price point combined with a large live channel lineup, extended DVR retention (up to 1 year), and bundled premium content (AMC+ library) plus add-ons (HBO Max with Ads and discovery+) at a single subscription.
Implementation Timeline
Immediate access after signup with a 7-day free trial; DVR and on-demand content available for recorded/streamed material as you use the service
Pain Points
- 1High monthly cost of traditional cable and other streaming services
- 2Limited or shorter DVR storage and less flexible ad experiences
- 3Need to access live channels and on-demand content across multiple devices and on-the-go
Key Features
- 170+ live channels
- 2Unlimited Cloud DVR storage for up to 1 year
- 3Thousands of on-demand titles
- 4AMC+ library included
- 5HBO Max With Ads Plan and discovery+ add-ons when subscribing to Philo
- 6Compatibility across devices: Web, iPhone/iPad, Android devices, Roku, Fire TV, Samsung TV, VIZIO TV, LG TV, Apple TV, Android TV, Chromecast via Android
- 77-day free trial
- 8Watch Free channels option (no credit card required)
Target Customer Industries
Client Results
- 1Affordable access to live TV with 70+ channels and on-demand content
- 2Extended DVR capability, up to 1 year for recordings
- 3Access to AMC+ library and HBO Max with Ads + discovery+ add-ons included with core
- 4Cross-device streaming and mobile/on-the-go viewing
- 5Primarily positioned as a lower-cost alternative to traditional cable and some streaming bundles
Competitive Advantages
- 1Lower monthly price compared to some competing services
- 2Large channel lineup (70+ channels)
- 3Unlimited Cloud DVR with 1-year retention
- 4AMC+ library included
- 5Add-ons (HBO Max with Ads and discovery+) available at sign-up
- 6Free channel option (Watch Free) without a credit card
Key Benefits
Case Studies & Success Stories
Customer testimonials highlight Philo value and price
Customers describe Philo as a great alternative to cable and the best value, with quotes such as: '@Firelockleather: I have been using Philo for almost a month and it is a great alternative to cable!', 'Kathy Dennis Brown: Best value of all the choices', 'Elsa Gonzalez: All my favorite channels', 'Darla Jones Yarnold: Love it', 'Ray Sanchez: So happy to ditch overpriced cable', 'Melinda Seeley Kern: Great price'.
Value and feature emphasis supporting pricing claims
Philo emphasizes 70+ channels, unlimited Cloud DVR for up to 1 year, AMC+ library, and add-ons (HBO Max with Ads and discovery+) for $33/month. A related comparison page highlights Philo’s $33/month price with 70+ channels and DVR advantages (12 months vs 9 months for others).
Additional Product Information
Product Description
Philo is a streaming service that offers live TV and on-demand content. Core features include over 70 live channels, thousands of on-demand titles, and the AMC+ library, with optional HBO Max with Ads and discovery+ add-ons. The Core subscription is priced at $33/month and includes unlimited Cloud DVR storage for up to a year, with access across devices.
Target Market
Consumers seeking affordable, flexible streaming TV without traditional cable, who want to watch live channels and on-demand content across multiple devices.
Unique Value Proposition
Affordable, feature-rich live TV streaming with an extensive channel lineup, extended DVR retention, and bundled premium content (AMC+ plus optional HBO Max with Ads and discovery+) at a single monthly price.
Technical Requirements
Requires internet access. Compatible with Web, iPhone/iPad, Android devices, Roku, Fire TV, Samsung TV, VIZIO TV, LG TV, Apple TV, Android TV, and Chromecast via Android.
Pricing Model
Core plan available at $33/month, includes 70+ live channels, thousands of on-demand titles, and AMC+ library; HBO Max With Ads Plan and discovery+ add-ons are accessible via Philo; 7-day free trial; Free Channels option (watch Free) without credit card.
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