Photopea

Business Profile

Core Value Proposition

Photopea provides a free online photo editor that runs in your browser and processes on-device (no uploads), offering professional editing tools including PSD and RAW support.

Target Customer

{"Social Media Enthusiasts","Students and Educators","Small Business Owners","Graphic Designers"}

Key Differentiator

Photopea runs entirely in the browser on the user’s device with no file uploads, supports PSD and 40+ formats, and includes AI-powered editing features such as one-click background removal and content replacement via text description.

Implementation Timeline

Immediate: users can start editing in their browser without installation; value grows with usage and project complexity.

Pain Points

1Need a free, browser-based photo editor without installing software
2Require compatibility with PSD and a wide range of image formats
3Prefer editing privately without uploading files to the cloud, with processing on-device

Key Features

1Full PSD support for opening and saving files
2Wide format support including PNG, JPG, GIF, BMP, WEBP, SVG, PDF, AI, AVIF, DDS, HEIC, TIFF, MP4, TGA, CDR, PDN, EPS, INDD, Figma and 40+ formats
3State-of-the-art AI features including one-click background removal and text description-based content replacement
4Layers, Masks, Layer Styles, Smart Objects, Adjustment Layers, Channels, Paths
5Vector graphics creation and editing

Target Customer Industries

Client Results

1Create professional-quality visuals for social media, presentations, and promotional materials
2Enhance visuals for educational projects and assignments
3Produce promotional assets for websites or online stores
4Edit product photos and marketing materials without expensive software

Competitive Advantages

1No download or installation required
2On-device processing with no file uploads for privacy
3Extensive format support including PSD and RAW formats
4Free to use with professional-grade tools
5AI-powered editing capabilities integrated into the editor

Key Benefits

1No downloads or software installation required

2Free access with professional-grade tools

3Supports PSD and many other formats including RAW

4On-device processing for privacy

5AI features for background removal and content-aware edits

Additional Product Information

Product Description

A free online photo editor that runs in your browser, providing professional tools, PSD/RAW support, and AI features, with on-device processing and no file uploads.

Target Market

Individuals, students, educators, small businesses, and graphic designers seeking free, browser-based photo editing.

Unique Value Proposition

Photopea uniquely runs entirely in-browser on the user’s device with no uploads, supports PSD and 40+ formats, and includes AI-powered editing features.

Technical Requirements

Web browser; on-device CPU and GPU processing; no file uploads required

Pricing Model

Free to use; no pricing information for paid tiers documented in provided content

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