Business Profile
Picrew provides a platform to create image makers and to play with the created image makers.
Creators who want to build image makers, brands/marketing teams running campaigns, and global users who want to create avatars/icons using the image makers (including enterprise partners for white-label or contracted development).
Large ecosystem of public image makers (~10,000 at release), free availability for users and enterprises, and additional options for contract development and hosting on a company’s own domain or app, enabling brand campaigns and fan engagement.
Not explicitly specified; platform emphasizes rapid creation and deployment of image makers for campaigns and marketing activities.
Used Picrew to run a campaign allowing fans to create their own 'ヒー族' avatars for the 40th anniversary of Karumucho.
Created image-makers featuring in-app items to support PR for the app.
Produced an image-maker based on an official character associated with Pocket Rokuhou.
Manager of the idol project StarryPalette could create an image-maker for the project.
Designed an image-maker to represent and order themed mocktails in stores during the campaign period.
Created a maker to celebrate the 9th anniversary with related goods and stamps.
Brand-based image maker enabling design of preferred footwear aesthetics.
Maker allowing users to design bags and order from a specialty shop.
Picrew is a platform that enables users to create image makers and for others to play with the image makers that are created, effectively a social image-maker ecosystem.
Global creators and brands looking to create and publish image-makers, as well as end users seeking avatars/icons; enterprises may use for campaigns, PR, and white-label solutions.
A large, evolving community of image-makers plus enterprise-friendly options (free access, contracted development, on-domain/app deployment) that enables brands to run campaigns and fans to generate personalized content.
Web-based platform with an iOS app; supports hosting on own domain/app via enterprise arrangements; requires no developer build from scratch for standard use (and offers contracted development).
Free usage available; premium plan released for the Picrew app; enterprise/contract development options available
Based on matching: problems solved, target roles, key features, industries
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