Picrew
Business Profile
Core Value Proposition
Picrew provides a platform to create image makers and to play with the created image makers.
Target Customer
Creators who want to build image makers, brands/marketing teams running campaigns, and global users who want to create avatars/icons using the image makers (including enterprise partners for white-label or contracted development).
Key Differentiator
Large ecosystem of public image makers (~10,000 at release), free availability for users and enterprises, and additional options for contract development and hosting on a company’s own domain or app, enabling brand campaigns and fan engagement.
Implementation Timeline
Not explicitly specified; platform emphasizes rapid creation and deployment of image makers for campaigns and marketing activities.
Pain Points
- 1Need for customizable, brand-aligned image-makers for campaigns without building from scratch
- 2Desire to drive fan engagement and user-generated content through playable avatars/images
- 3Requirement for scalable, easy-to-deploy image-making experiences that can be integrated into brands’ own domains/apps or provided as a white-label/contracted solution
Key Features
- 1Create image makers (image-maker creation platform)
- 2Play with and use the created image makers
- 3Public repository of ~10,000 image makers for inspiration and reuse
- 4Free usage for individuals and enterprises; enterprise-friendly options (contract development, custom deployment)
- 5Content can be provided on a company’s own domain or app; potential for commissioned/outsourced development
Target Customer Industries
Decision Makers
- 1Manager
Client Results
- 1Enables brand campaigns and promotional activities by allowing fans to create personalized image-makers tied to products
- 2Supports PR and promotional efforts by providing shareable, user-generated content
- 3Facilitates cross-promotion and fan engagement through customized, brand-associated image-makers
- 4Allows in-app or in-store experiences (e.g., item-based image-makers used in campaigns or merchandise orders)
Competitive Advantages
- 1Extensive library of user-created image makers to inspire fast-starts
- 2Free usage model with options for enterprise engagement and custom development
- 3Ability to deploy via own domain/app or via contracted development
- 4Global reach and applicability across various industries (marketing, campaigns, fan engagement)
Key Benefits
Case Studies & Success Stories
Koikeya (Kochiya) – 40th Anniversary Campaign
Used Picrew to run a campaign allowing fans to create their own 'ヒー族' avatars for the 40th anniversary of Karumucho.
Cocone, Inc. – PR for Dress-up App 'Sensil'
Created image-makers featuring in-app items to support PR for the app.
Yuhikaku, Ltd. – Pocket Rokuhou Official Character Image Maker
Produced an image-maker based on an official character associated with Pocket Rokuhou.
StarryPalette – Idol Project Image Maker
Manager of the idol project StarryPalette could create an image-maker for the project.
imagenica – Mocktail Image Maker for In-store Ordering (Campaign Period)
Designed an image-maker to represent and order themed mocktails in stores during the campaign period.
Shinozaki – 9th Anniversary Maker for Tempura Ninja & Samurai
Created a maker to celebrate the 9th anniversary with related goods and stamps.
MAMIAN – Custom Shoes Design Image Maker
Brand-based image maker enabling design of preferred footwear aesthetics.
ATELIER FUNYELL – Custom Bag Design Image Maker
Maker allowing users to design bags and order from a specialty shop.
Additional Product Information
Product Description
Picrew is a platform that enables users to create image makers and for others to play with the image makers that are created, effectively a social image-maker ecosystem.
Target Market
Global creators and brands looking to create and publish image-makers, as well as end users seeking avatars/icons; enterprises may use for campaigns, PR, and white-label solutions.
Unique Value Proposition
A large, evolving community of image-makers plus enterprise-friendly options (free access, contracted development, on-domain/app deployment) that enables brands to run campaigns and fans to generate personalized content.
Technical Requirements
Web-based platform with an iOS app; supports hosting on own domain/app via enterprise arrangements; requires no developer build from scratch for standard use (and offers contracted development).
Pricing Model
Free usage available; premium plan released for the Picrew app; enterprise/contract development options available
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