Pinterest Business
Business Profile
Core Value Proposition
Pinterest Business helps brands and advertisers grow their business by reaching audiences through Pinterest's visual discovery platform.
Target Customer
Businesses seeking to reach consumers interested in discovering new brands, products, and ideas through visual content.
Key Differentiator
Ads on Pinterest blend seamlessly with organic content, enhancing user experience rather than disrupting it.
Implementation Timeline
Customers can quickly start seeing value after setting up a business account and beginning ad campaigns.
Pain Points
- 1Businesses need to reach consumers who are actively seeking inspiration and products.
- 2Companies want to leverage visual content to drive consumer engagement and sales.
- 3Advertisers require precise targeting tools to reach specific demographics and interests.
Key Features
- 1Pinterest Ads: Reach audiences at different stages of the consumer journey with various ad formats.
- 2Pinterest Academy: Offers courses and webinars for advertisers to improve campaign effectiveness.
- 3Audience Insights: Tools to understand demographics and interests of Pinterest users.
- 4Native Targeting Tools: Allows targeting by demographics, interests, and keywords.
- 5Pinterest Trends: Real-time insights into what users are searching for and saving.
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Advertising Executive
- 3Brand Manager
- 4Social Media Director
Client Results
- 1Brands achieve lower cost-per-engagement and increased ad effectiveness.
- 2Improved consumer engagement and conversion through visually appealing content.
- 3Enhanced brand awareness and customer acquisition.
Competitive Advantages
- 1Ads feel relevant and enhance user experience.
- 2Access to a large, diverse, and engaged user base.
- 3Visual discovery platform that encourages users to take action.
Key Benefits
Case Studies & Success Stories
ScottsMiracle-Gro
Pinterest trends helped ScottsMiracle-Gro create engaging content, achieving 60% lower cost-per-engagement than other platforms.
Hyatt’s Thompson Hotels
Achieved 2.3x more clicks on ads by using multi-objective campaigns.
7-Eleven
Used Showcase ads to promote Slurpee flavors, engaging Gen Z consumers.
Additional Product Information
Product Description
Pinterest Business provides tools and advertising solutions for businesses to grow their reach and engage with consumers on Pinterest.
Target Market
Businesses looking to market to Pinterest's user base of 578 million monthly active users.
Unique Value Proposition
Pinterest's platform integrates ads into the user experience, making them feel relevant and engaging.
Technical Requirements
Requires a Pinterest business account to access advertising tools and analytics.
Pricing Model
Businesses set their own budgets for ads, with options for CPM and CPV bidding.
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