Planet
Business Profile
Core Value Proposition
Planet provides daily Earth data and insights through its Planet Insights Platform and satellite imagery to support timely, data-driven decisions across industries.
Target Customer
Civil government agencies, agriculture/agribusiness, energy & infrastructure companies, forestry & land-use organizations, insurance and risk managers, and defense & intelligence stakeholders seeking broad-area monitoring and analytics.
Key Differentiator
Highest frequency satellite imagery data commercially available, delivered via a cloud-native Planet Insights Platform that centralizes daily Earth data, analytics, and tools for broad-area monitoring and scalable analysis.
Implementation Timeline
Not explicitly specified in the content; results imply rapid value via near-daily data, cloud workflows, and readily deployable analytics.
Pain Points
- 1Need for timely, global, high-frequency Earth observations to monitor changes and inform action.
- 2Difficulty monitoring large areas with disparate data sources; requirement for analysis-ready data and easy integration into workflows.
- 3Demand for scalable, shared analytics and tools (APIs, GIS integrations) to turn imagery into actionable insights.
Key Features
- 1Planet Monitoring: near-daily, high-resolution (3.7 m) imagery with global coverage and multispectral bands.
- 2Planet Tasking: high-resolution, on-demand tasking to re-visit sites and target areas of interest.
- 3Planet Analytic Feeds: automated object detection and change analysis to prioritize resources.
- 4Planet Hyperspectral: hyperspectral imaging (Tanager) across hundreds of spectral bands for emissions, vegetation, water quality, etc.
- 5Planet Basemaps: analysis-ready mosaics built from daily imagery to minimize cloud/haze and provide seamless large-area views.
Target Customer Industries
Decision Makers
- 1Chief Geologist
- 2Environmental, Social, and Sustainability Professional
Client Results
- 1Planet Insights Platform consolidates data in one place to quickly extract data, build models, and scale analyses.
- 2Cloud-based automation enables faster deployment and reduces development time and costs (serverless architectures).
- 3Broad-area monitoring enables monitoring of more parcels (15-20%) and supports larger data inputs (more images per model).
- 4Field teams can be deployed promptly, improving response times and potentially saving lives and infrastructure.
- 5Case example: NM State Land Office used Planet data to uncover 53 trespasses, yielding $2.7 million in back payments.
Competitive Advantages
- 1Unmatched data frequency: Planet markets itself on the highest-frequency, commercially available daily imagery.
- 2Multidimensional insights: Look broader, backward, closer, and deeper to understand change over time and space.
- 3Centralized platform: Planet Insights Platform integrates data, analytics, APIs, and GIS tools in the cloud.
- 4Broad-area coverage and scalability: Global, daily data designed for large-scale monitoring and analysis.
- 5Analytic readiness: Includes Analysis-Ready PlanetScope data (ARPS) and ready-to-use formats for integration.
Key Benefits
Case Studies & Success Stories
Rural Payments Agency (Civil Government)
Customer experience cited via a quote from Valentin Louis, highlighting the ability to gain a global, dynamic perspective on operational challenges using Planet data.
Kazakhstan Space Agency
Customer experience cited via a quote from Osken Toishibekov in the Agriculture sector, illustrating use of Planet data for agricultural monitoring.
Bayer
Shaping the future of farming with Planet data to support agricultural decisions.
Aosta Valley Region (Italy)
Davide Bertolo, Chief Geologist, cited faster field deployment and enhanced decision-making to protect infrastructure and optimize operations.
Empresas PĂșblicas de MedellĂn (EPM)
William Ramirez (Environmental, Social, and Sustainability Professional) cited using Planet data to understand and manage phenomena, including broad-area management challenges.
New Mexico State Land Office
Used Planet Monitoring to uncover trespasses and secure back payments (example outcome noted in customer storytelling).
Additional Product Information
Product Description
Planet offers daily satellite imagery and Earth data analytics via its suite of products, including Planet Monitoring, Planet Tasking, Planet Analytic Feeds, Planet Hyperspectral, Planet Basemaps, and the Planet Insights Platform.
Target Market
Global organizations requiring continuous, high-frequency Earth observations for governance, agriculture, infrastructure, natural resources, risk management, and defense/intelligence operations.
Unique Value Proposition
Planet provides the most frequent daily imagery combined with a centralized, cloud-native analytics platform and a suite of data products (including hyperspectral and basemaps) to enable rapid, informed decisions over broad areas.
Technical Requirements
Cloud-native platform with APIs and GIS integrations to access, process, and visualize data; subscription-based access with scalable plans; supports analytics-ready formats.
Pricing Model
Subscription-based offerings with multiple plans; pricing details not disclosed in content; customers are encouraged to contact sales for plans.
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