Planetizen
Business Profile
Core Value Proposition
Planetizen provides urban planning news, jobs, and education resources for the planning community.
Target Customer
Urban planning professionals and organizations, including professional urban planners, planning commissioners, developers, architects, landscape architects, transportation planners, policymakers, educators, economists, and civic enthusiasts.
Key Differentiator
An integrated hub offering news, education, jobs, and planning resources (Planopedia, City Profiles, videos) tailored to urban planning, with access to training like AICP prep and CM credits.
Implementation Timeline
Core resources are accessible immediately via the website; courses and prep materials are available online; advertising options can be executed promptly.
Pain Points
- 1Staying up-to-date with evolving urban planning news and policy developments
- 2Accessing professional development, CM credits, and AICP exam preparation
- 3Finding planning-related job opportunities, internships, and information on schools, RFPs, and events
Key Features
- 1News and exclusives (latest planning news, blogs, and features)
- 2Planopedia definitions and City Profiles
- 3Jobs board and employer advertising opportunities
- 4Planetizen Courses including AICP Exam Prep and CM credits
- 5RFPs, Events, and planning resources (School Directory, Planopedia, City Profiles, Videos)
Target Customer Industries
Decision Makers
- 1Planning Manager
- 2Chief of Planning
- 3Planning Director
Client Results
- 190% of students who studied with the Planetizen AICP Exam Prep Class pass the exam (AICP prep success).
- 2Newsletter reach: Planetizen Newswire and Jobswire reach over 20,000 opt-in subscribers.
- 3Planetizen reports a large, influential web presence with well over 70,000 pages generated over 20 years.
Competitive Advantages
- 1Highly targeted urban planning audience and industry focus
- 2Comprehensive, integrated platform including news, education, jobs, and planning resources
- 3Specialized resources like Planopedia and City Profiles
- 4Proven training outcomes for AICP with a high pass rate
- 5Large distribution channels for advertisers (newsletters, sitewide banners, directories)
Key Benefits
Additional Product Information
Product Description
Planetizen is a public-interest information exchange for the urban planning, design, and development community, offering news, jobs, training, and planning resources.
Target Market
Urban planning professionals and organizations including planning departments, developers, architects, educators, policymakers, and students seeking news, courses, and career opportunities in urban planning.
Unique Value Proposition
The only integrated platform exclusively serving the urban planning community with news, education, jobs, planning resources, and advertising reach tailored to planners.
Technical Requirements
Not explicitly stated in content; implied to be web-based access to Planetizen's site and services.
Pricing Model
Pricing details not provided; advertising options exist (sitewide banners, directory listings, newsletters, and post/job announcements) and subscription options for newsletters.
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