Platzi
Business Profile
Core Value Proposition
Platzi provides online courses across programming, AI, data science and more, with structured learning paths across 17 schools to upskill individuals and train corporate teams.
Target Customer
Individual learners (students) and corporate customers (companies training their teams) in Latin America and beyond.
Key Differentiator
Extensive, role-based learning paths across 17 schools, enterprise training options, official certifications partnerships, offline access to content, and a strong emphasis on industry-expert instructors and community support.
Implementation Timeline
La plataforma ofrece rutas y cursos con duraciones variables; algunos ejemplos de cursos muestran duraciones de 1 a 6+ horas. El progreso y valor pueden verse a medida que se completa contenido y se avanza en las rutas; se promociona aprendizaje continuo y certificaciones oficiales.
Pain Points
- 1Need to scale upskilling and tech education for large numbers of employees across LATAM.
- 2Demand for structured, path-driven learning that progresses from beginner to professional levels.
- 3Need for flexible learning (including offline access) and certification to validate skills.
Key Features
- 117 schools with curated learning paths and routes
- 2Option to train employees at scale (Platzi para tu empresa) with enterprise features
- 3Certificaciones oficiales (partnerships with ETS for TOEFL, cloud certifications, CompTIA security+ etc.)
- 4Offline access via downloading classes (aprende sin Internet)
- 5Rutas profesionales que guían de principiante a profesional
Target Customer Industries
Decision Makers
- 1VP de Ingeniería
- 2Platform Engineer
- 3Teacher In-house
- 4Online Tech Teacher
Client Results
- 1Progreso medible a través de rutas y certificaciones oficiales
- 2Capacitación de equipos con apprentaje escalable (mundial LATAM) – más de 4,000 empresas mencionadas
- 3Habilita aprendizaje móvil y sin conexión para usuarios remotos
- 4Acceso a cursos y contenidos que cubren from desarrollo web a IA, datos y diseño
Competitive Advantages
- 1Escala de aprendizaje en la región latinoamericana con alcance a millones de aprendices
- 2Enfoque en rutas profesionales que llevan de principiante a profesional
- 3Capacidades empresariales para entrenar equipos a gran escala
- 4Certificaciones oficiales y alianzas (TES/TOEFL, cloud, CompTIA, etc.)
- 5Acceso móvil y offline para aprendizaje sin interrupciones
Key Benefits
Additional Product Information
Product Description
Plataforma de educación en línea que ofrece cursos y rutas de aprendizaje en tecnología, IA, datos, diseño, marketing y más, con opciones para individuos y empresas.
Target Market
Individuos que buscan aprender habilidades digitales y empresas que buscan capacitar a sus equipos, especialmente en América Latina y mercados afines.
Unique Value Proposition
Amplias rutas de aprendizaje y 17 escuelas, aprendizaje para individuos y empresas, certificaciones oficiales y contenido accesible offline, con una comunidad de apoyo y instructores de la industria.
Technical Requirements
Se puede descargar contenido para aprendizaje sin conexión (offline); la experiencia también está disponible en móvil y web (no se detallan requisitos técnicos específicos).
Pricing Model
Acceso gratuito a iniciar cursos; opciones de Platzi para empresas (planes de negocio) para formación corporativa.
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