Play
Business Profile
Core Value Proposition
Play provides telecom services including television, internet (fiber and mobile), mobile subscriptions, and related devices with flexible plans for individuals and businesses.
Target Customer
{"Individuals","Business customers (small and large enterprises) in Poland"}
Key Differentiator
Claims to be the fastest-growing mobile network in Poland with expanding 5G coverage and fiber internet up to 1 Gb/s, plus a broad service ecosystem (TV, internet, mobile, devices) and apps for management (Play24).
Implementation Timeline
Not specified
Pain Points
- 1Need for high-speed, reliable internet and 5G connectivity
- 2Desire for an integrated, all-in-one telecom ecosystem (TV, internet, mobile, devices) with easy management
- 3Interest in flexible device purchasing options (subscription or installments) and access to the latest devices
Key Features
- 1Fiber internet up to 1 Gb/s with a modern router
- 25G connectivity with a coverage map (5G) and fast wireless data
- 3Internet television (Play NOW) and TV streaming options
- 4Netflix – paid with Play and MAX on TVs, smartphones, and tablets
- 5Play24 app for managing services, packages, top-ups, and payments (Google Pay, Apple Pay, BLIK)
- 6Wide range of devices from major brands; eSIM available for selected devices
Target Customer Industries
Competitive Advantages
- 15G and fiber internet availability with growing nationwide coverage
- 2Integrated ecosystem (TV, internet, mobile, devices) and convenient management via Play24
- 3Promotional pricing and device financing options
- 4Access to popular entertainment services (Play NOW, Netflix, MAX) within the ecosystem
Key Benefits
Additional Product Information
Product Description
Telecommunications provider offering television, internet (fiber and mobile), mobile subscriptions, and devices with options for contract or no-contract, plus ecosystem services and apps.
Target Market
Poland consumers and business customers (SMBs and enterprises).
Unique Value Proposition
Play delivers nationwide 5G and fiber connectivity within an integrated telecom ecosystem (TV, internet, mobile, devices) with easy management via Play24, marketed as the fastest-growing mobile network with broad coverage.
Technical Requirements
Compatible devices for 5G and fiber services; use of Play24 app for account management; payment methods via Google Pay, Apple Pay, or BLIK.
Pricing Model
{"Promotional offer: 3 months in the price of 1; XXL package for 50 zł for 1 month, next two months free (then 50 zł/month)","Promotion: 9900 GB for a year (300 GB to start for 30 days and 12 x 800 GB per month) with an active XXL package at 50 zł/month; promotion requires activation."}
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 500+ sales professionals who've already automated their outreach
Supercharge your Outreach Today
Join innovative businesses using GoAgentic to automate their sales outreach with AI-powered conversations.
Start Your AI Outreach Today
Your competition is already using AI for outreach. Every day you wait is hundreds of missed conversations.
Start Converting More Prospects Today
- Set up in less than 2 minutes
- Cancel anytime during trial
- Full access to all features
- 7-day money-back guarantee
immediately
Full access to all features
(Test with up to 100 conversations)
Cancel anytime • Money-back guarantee