Playbill

Business Profile

Core Value Proposition

Playbill provides a trusted theatre resource delivering Broadway/Off-Broadway/London news, show listings, tickets, schedules, travel deals, jobs, podcasts, and related services in one platform.

Target Customer

{"Theatre fans and enthusiasts seeking show information and tickets","Theatre professionals (artists, producers, staff) seeking industry news, opportunities and listings","Job seekers in theatre looking for auditions and employment opportunities","Advertisers and partners seeking to reach a theatre audience"}

Key Differentiator

{"Longstanding brand with content and ticketing across Broadway, Off-Broadway, and London","A broad suite of services on a single platform (news, listings, tickets, schedules, travel, store, podcasts, jobs)","Founded and marketed as a trusted theatre resource since 1884"}

Implementation Timeline

Value is immediate upon visiting the site and using its ticketing, news, and scheduling features; ongoing value through continuous updates and listings.

Pain Points

1Difficulty finding reliable, up-to-date information on shows, performance times, and ticket availability
2Limited access to discounts or straightforward pathways to purchase discounted tickets
3Fragmented access to theatre industry news, job postings, and show schedules across multiple sources

Key Features

1News and features covering Broadway, Off-Broadway, and London theatre
2Show listings with ticket purchase options and show information
3Broadway Weekly Schedule and scheduling information
4Discount tickets and ticketing options (including rush/lotto references)
5Travel deals (NYC/London hotel deals) and Playbill Store/PLAYBILLDER
6Job listings and industry news related to theatre careers
7Podcast, travel content, and advertising opportunities

Target Customer Industries

Decision Makers

1Owner & CEO
2Course Leader

Client Results

1Immediate access to show information and ticket purchasing
2Exposure to discounts and ticket offers
3Centralized access to theatre news, schedules, travel deals, and job opportunities

Competitive Advantages

1A trusted resource with a history dating back to 1884
2Integrated platform combining news, show listings, tickets, travel deals, and jobs
3Broad coverage of Broadway, Off-Broadway, and London theatre in one place

Additional Product Information

Product Description

Playbill is a comprehensive theatre resource offering Broadway, Off-Broadway, and London show news, listings and tickets, along with schedules, travel deals, a store, a podcast, and job listings.

Pricing Model

Not specified in the provided content

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