Podtrac Audience Measurement Services
Business Profile
Core Value Proposition
Podtrac provides industry standard podcast measurement data for podcast publishers and advertisers.
Target Customer
Podcasters (publishers), Advertisers & Agencies, and podcast industry professionals seeking audience insights, trends, and monetization opportunities.
Key Differentiator
IAB-certified data and a long track record (since 2005) combined with dedicated tools for measurement (Traffic & Demographics), promo attribution (Audio & Link Promo Attribution), and predictive promo planning (Predictive Promo Planner).
Implementation Timeline
Basic measurement is available immediately with the free plan; advanced features and growth-focused plans (Grow Your Show) require upgrading. Promo attribution and predictive planning features are available within the platform as part of the paid offerings once access is granted.
Pain Points
- 1Publishers need reliable metrics to understand and grow their podcast audiences.
- 2Advertisers require scalable measurement and attribution to plan and optimize campaigns.
- 3Networks and industry professionals want benchmark data, trends, and promo planning capabilities.
Key Features
- 1Podcast Traffic Measurement (day-to-day growth tracking, show performance overview, and episode-level downloads).
- 2Podcast Audience Demographics (multi-point demographic data displayed on a dashboard).
- 3Industry Data & Rankings (monthly rankings, trend updates, and top podcasts/publishers).
- 4Audio & Link Promo Attribution (promo attribution dashboards for audio promos and promotable links).
- 5Predictive Promo Planner (identify shows/networks to promote, forecast results, and optimize promo strategy).
- 6Measurement Plans & Pricing (free 'Getting Started' plan for basic metrics; paid 'Grow Your Show' plan for advanced features).
Target Customer Industries
Decision Makers
- 1Podcaster / Show Owner
- 2Publisher / Network Executive
- 3Marketing Manager
- 4Advertising / Media Buyer
- 5Agency Executive
Client Results
- 1Understand and grow podcast audiences using traffic and demographics data.
- 2Monetize podcasts by measuring audience reach and informing ad decisions.
- 3Plan and optimize advertising campaigns with promo attribution and predictive planning.
- 4Benchmark performance with industry rankings and trend updates.
Competitive Advantages
- 1IAB-certified data ensuring industry-standard reliability.
- 2Established provider since 2005 with a large base of podcasters using the service.
- 3Comprehensive suite: traffic measurement, demographics, industry rankings, promo attribution, and predictive planning.
- 4Specialized promo tools (Audio & Link Promo Attribution) with a patent-pending Predictive Promo Planner.
- 5Clear path from free basics to advanced paid plans for growing shows.
Key Benefits
Additional Product Information
Product Description
A suite of podcast measurement and analytics tools including traffic measurement, audience demographics, industry rankings, and promo attribution for podcasters and advertisers.
Target Market
Podcasters, publishers, advertisers, agencies, and podcast industry professionals seeking audience insights, trends, and monetization opportunities.
Unique Value Proposition
Industry-leading, IAB-certified podcast measurement combined with advanced promo attribution and predictive planning, backed by a long track record since 2005.
Technical Requirements
No explicit technical requirements documented; usage implies having a Podtrac account/dashboard and applying DAI/promo tracking within campaigns.
Pricing Model
Measurement plans include a free 'Getting Started' basic plan; a paid 'Grow Your Show' plan offers advanced functionality and reports.
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