Business Profile
Podtrac provides industry standard podcast measurement data for podcast publishers and advertisers.
Podcasters (publishers), Advertisers & Agencies, and podcast industry professionals seeking audience insights, trends, and monetization opportunities.
IAB-certified data and a long track record (since 2005) combined with dedicated tools for measurement (Traffic & Demographics), promo attribution (Audio & Link Promo Attribution), and predictive promo planning (Predictive Promo Planner).
Basic measurement is available immediately with the free plan; advanced features and growth-focused plans (Grow Your Show) require upgrading. Promo attribution and predictive planning features are available within the platform as part of the paid offerings once access is granted.
A suite of podcast measurement and analytics tools including traffic measurement, audience demographics, industry rankings, and promo attribution for podcasters and advertisers.
Podcasters, publishers, advertisers, agencies, and podcast industry professionals seeking audience insights, trends, and monetization opportunities.
Industry-leading, IAB-certified podcast measurement combined with advanced promo attribution and predictive planning, backed by a long track record since 2005.
No explicit technical requirements documented; usage implies having a Podtrac account/dashboard and applying DAI/promo tracking within campaigns.
Measurement plans include a free 'Getting Started' basic plan; a paid 'Grow Your Show' plan offers advanced functionality and reports.
Based on matching: problems solved, target roles, key features, industries
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