Poedit

Business Profile

Core Value Proposition

Poedit provides a powerful and intuitive translation editor that handles PO/gettext, XLIFF, JSON (and Flutter), with built-in safety checks, pre-translation, machine translation, and seamless collaboration via Crowdin and Localazy.

Target Customer

Translators and developers working on software localization, including WordPress themes/plugins and other gettext-based workflows.

Key Differentiator

Built-in collaboration with cloud localization platforms (Crowdin, Localazy), WordPress-specific support and workflow, Pro options with advanced machine translation (DeepL, Google Translate) and community translation memory, plus template/twig/volt/blade support for templates and remote/FTP-based work.

Implementation Timeline

Not specified in the provided content

Pain Points

1Managing translations across multiple formats (PO/gettext, XLIFF, JSON, Flutter) and keeping them in sync with source code changes.
2Collaboration across teams and external translators without sacrificing workflow efficiency.
3Need for accurate pre-translation and machine translation to speed up localization while maintaining quality.

Key Features

1Supports multiple formats: PO/gettext, XLIFF, JSON, Flutter
2Pre-translation and machine translation with Smart suggestions
3Translation memory and community-contributed translation databases (Poedit Pro)
4Collaboration via built-in support for Crowdin and Localazy
5Template/string extraction from code and templates (Twig, Volt, Blade), WordPress theme/plugin translation, FTP remote translation
6Real-time quality checks: automatic detection of issues, syntax checks, and translation statistics

Target Customer Industries

Decision Makers

1Web Developer

Client Results

1Over 66,000 people use Poedit every month to save time
2User quote: translated +40,000 strings for WordPress and WordPress-related projects
3Poedit scans code and tracks changes in translations, aiding consistency
4Pro/FTP remote translation enables remote or local WordPress translation workflows

Competitive Advantages

1Built-in support for Crowdin and Localazy for cloud localization workflows
2Poedit Pro adds advanced machine translation and translation memory
3Strong WordPress integration for translating themes and plugins
4Template extraction from Twig, Volt, and Blade templates
5Off-line and remote translation capabilities, including FTP support in Pro

Key Benefits

1Faster, more accurate translations via pre-translation and MT

2Collaborate directly from the app with Crowdin/Localazy

3WordPress theme/plugin translation support

4Template extraction and support for Twig, Volt, and Blade

5Multi-format support (PO, XLIFF, JSON, Flutter) with offline/remote capabilities

Case Studies & Success Stories

Automattic (WordPress) — translation of WordPress and related projects

Case #1

Automattic employee stated Poedit was used to translate +40,000 strings for WordPress and WordPress-related projects.

The Shipyard — user testimonial

Case #2

The Shipyard praised Poedit for scanning code and tracking changes in translations; highlighted Poedit Pro as valuable.

Additional Product Information

Product Description

Poedit is a translation editor for gettext/PO, XLIFF, JSON, and Flutter formats, offering features like pre-translation, MT, TM, and collaboration with Crowdin/Localazy, with specialized WordPress support and templates integration.

Target Market

Organizations and individuals needing efficient localization workflows for software, websites, and WordPress-related projects; translators and developers working with gettext-based content.

Unique Value Proposition

A desktop translation editor optimized for gettext-based workflows with built-in collaboration, powerful Pro features (MT and translation memory), and deep WordPress integration.

Technical Requirements

Desktop applications available for Windows, macOS, and Linux; Windows 10+, macOS 10.14+, Linux; Open Source version available; Snap package; FTP support in Poedit Pro; source code available on GitHub

Pricing Model

Free download available; Poedit Pro available as a paid version; open source Community edition available

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