Pokémon GO

Business Profile

Core Value Proposition

Pokémon GO provides a mobile, location-based game that lets Trainers catch Pokémon, hatch eggs, trade with players, and participate in live events with others.

Target Customer

Trainers worldwide; mobile gamers and Pokémon fans seeking social, outdoor, and community-driven gameplay.

Key Differentiator

Features like GO Wild Area with exclusive items and regional/Global events, ongoing Special Research, and Team GO Rocket storylines create a unique, continually updated world for players to explore together.

Implementation Timeline

Immediate value upon download; ongoing events and content updates announced through News pages and in-game events.

Pain Points

1Need for social, shared gaming experiences across geographies
2Desire to complete the Pokémon collection through catching, hatching, and trading
3Need for fresh content, challenges, and events to maintain engagement

Key Features

1Catch Pokémon, hatch Eggs, and trade with other Trainers
2Spin Photo Discs at PokéStops and Gyms to receive items
3Team GO Rocket battles to rescue Shadow Pokémon
4GO Wild Area with exclusive items and limited-time encounters
5Global and in-person events with ticketed experiences via the Web Store

Target Customer Industries

Client Results

1Not specified in the provided content

Competitive Advantages

1Global, social gameplay that connects players around the world
2Regular live events and content updates (e.g., Wild Area, Special Research, Shadow Pokémon)
3Monetization through event tickets and exclusive in-game items
4Available on both iOS and Android with multilingual support

Key Benefits

1Social and shared gameplay across the globe

2Frequent updates, events, and new Pokémon to discover

3Participation in both in-game and real-world events

4Access to exclusive items and Special Research experiences

Additional Product Information

Product Description

Pokémon GO is a mobile location-based game where Trainers catch Pokémon, hatch Eggs, trade, spin PokéStops, and participate in Team GO Rocket battles and live events, including GO Wild Area and global promotions.

Target Market

Mobile gamers and Pokémon fans seeking social, outdoor, and event-driven gameplay worldwide.

Unique Value Proposition

Pokémon GO combines real-world exploration with an evolving slate of live events and content (including GO Wild Area and worldwide promotions) to keep players engaged and connected.

Technical Requirements

Mobile app available on iOS and Android; supports English, French, German, Italian, Russian, Japanese, Spanish, Traditional Chinese, Korean, Thai, Brazillian Portuguese, Turkish, Hindi, and Indonesian.

Pricing Model

Not specified in the provided content

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