Portland State University (PSU)
Business Profile
Core Value Proposition
Portland State University provides affordable, urban higher education with a broad range of programs (undergrad, graduate, online) on an active downtown Portland campus, complemented by hands-on learning, career connections, and diverse student support.
Target Customer
{"Prospective undergraduate students (domestic and international)","Prospective and current graduate students","Alumni and supporters","Faculty and staff seeking to promote education and research","Organizations seeking partnerships in education, public health, and engineering"}
Key Differentiator
Tuition-Free Degree for eligible Oregon residents; advertised as the most affordable public research university in Oregon; claims of being the most diverse research university in Oregon; urban campus location with 200+ programs and strong emphasis on hands-on learning and career connections
Implementation Timeline
Not specified in the provided content
Pain Points
- 1High cost of college tuition and mandatory fees
- 2Access to affordable, flexible higher education options
- 3Desire for a downtown urban campus with hands-on, career-connected learning
Key Features
- 1200+ academic programs across multiple colleges
- 2Undergraduate, graduate, and online/flexible programs
- 3Tuition-Free Degree for eligible Oregon residents (undergraduate) and information on undergraduate/graduate tuition and financial aid
- 4Downtown Portland urban campus with hands-on learning and career connections
- 5Research opportunities and centers (e.g., Vernier Science Center; NIH-funded malaria research)
- 6Student services and resources (advising, libraries, study centers, diversity and inclusion resources)
Target Customer Industries
Client Results
- 1 PSU is No. 1 in the Pacific Northwest for social mobility (U.S. News & World Report) and No. 42 nationally
- 2More than half of PSU students receive Pell Grants, supporting economic advancement for low-income students
- 3 NIH-funded malaria research highlighted (demonstrates active research outcomes with external funding)
- 4 PSU recognized as the most affordable public research university in Oregon and most diverse research university in Oregon
Competitive Advantages
- 1Tuition-Free Degree for eligible Oregon residents, reducing undergraduate costs
- 2Claimed status as the most affordable and most diverse public research university in Oregon
- 3Urban, downtown campus location providing access to city-based opportunities and networks
- 4Broad program catalog (200+ programs) with online and flexible options
- 5Focus on hands-on learning, career connections, and student support services
Key Benefits
Additional Product Information
Product Description
Public research university in downtown Portland offering undergraduate, graduate, and online programs across multiple colleges; emphasizes affordability, hands-on learning, career pathways, and diverse student support.
Target Market
Potential college students (undergraduate and graduate), working professionals seeking degree programs, international students, alumni, and partner organizations
Unique Value Proposition
Affordable, urban, widely accessible higher education with a large program catalog, flexible learning options, and a tuition advantage for eligible residents, plus strong local and regional impact through hands-on learning and research
Technical Requirements
Not specified in the provided content
Pricing Model
Tuition details provided (Undergraduate/Graduate Tuition); Tuition-Free Degree for eligible Oregon residents; availability of Financial Aid and Scholarships
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