Premier League

Business Profile

Core Value Proposition

Premier League provides comprehensive football coverage and content (news, fixtures, scores, results, videos, and fantasy games) along with brand-backed community investment and inclusion programs that support grassroots football and wider football initiatives.

Target Customer

{"Football fans","Fantasy Premier League players","Professional and non-league football clubs","Partners and sponsors"}

Key Differentiator

Multi-year, large-scale investment into grassroots and community football (£1.6 billion planned 2022–2025) combined with inclusive initiatives (No Room for Racism, LGBTQ+ Inclusion, Together Against Suicide) and access to official content and club networks.

Implementation Timeline

Multi-year program running from 2022 to 2025

Pain Points

1Need for up-to-date, centralized Premier League news, fixtures, scores and video content
2Need for funding and support for grassroots, non-league and women’s clubs
3Need for inclusion, mental health support and community development initiatives within football

Key Features

1News, fixtures, scores and results across the Premier League
2Fantasy Premier League and related games (Fantasy Draft, Fantasy Challenge, etc.)
3Video content and archives
4MyPremierLeague and official club websites/tickets access
5Community investment programs and inclusion initiatives (MTAG, No Room for Racism, LGBTQ+ Inclusion, Together Against Suicide)

Target Customer Industries

Decision Makers

1Chief Executive

Client Results

1Investment of £1.6 billion into wider football, grassroots game and communities (2022–2025)
2Funding for community projects run by 164 professional and non-league clubs
3Support for people of all ages in need, and funding to non-league, grassroots and women’s clubs to enhance stadium facilities

Competitive Advantages

1Large-scale, multi-year investment into grassroots and community football
2Dedicated inclusion and wellbeing initiatives (No Room for Racism Inside Matters, Youth Development, LGBTQ+ Inclusion, Together Against Suicide)
3Global reach with official partnerships and a broad club network

Key Benefits

1Access to up-to-date news, fixtures and scores

2Fantasy Premier League and related video content

3Investment in grassroots and community football

4Inclusion and wellbeing initiatives

5Official club networks, tickets and related content

Additional Product Information

Product Description

The Premier League is a top-tier English football league providing news, fixtures, scores, videos, and fantasy games, plus a program (More Than a Game) investing in grassroots football and community initiatives.

Target Market

{"Global football fans","Premier League clubs (professional and non-league)","Fantasy Premier League players","Community organizations and clubs involved in grassroots football"}

Unique Value Proposition

Premier League uniquely combines world-class football content with a long-term, substantial commitment to grassroots development and inclusive initiatives, backed by multi-year investment and community programs.

Technical Requirements

Not specified in content

Pricing Model

Not specified in content

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