PressClub Global

Business Profile

Core Value Proposition

PressClub Global provides centralized access to BMW Group's official press materials, including press releases, press kits, speeches, facts & figures, and a wide range of media assets (photos, audio, video) via a web portal for journalists and media professionals.

Target Customer

Journalists, media outlets, PR and communications professionals, automotive press, and industry analysts seeking BMW Group news and assets.

Key Differentiator

A comprehensive, category-rich media hub (Brands, Technology, People, Heritage, Motor Shows, Sports) with downloadable media assets, ‘Media Set’ attachments, and My.PressClub login for personalized updates and notifications, plus direct support from the PressClub team.

Implementation Timeline

Immediate access after account setup; real-time updates and latest content available through the portal, including regular updates in sections like ‘Latest Facts & Figures’.

Pain Points

1Difficulty locating and verifying authentic BMW Group press content across multiple brands and topics.
2Fragmented access to high-quality assets (photos, videos, audio) and press kits.
3Limited ability to customize updates or notifications about new press content.

Key Features

1Web-based PressClub portal with categorized sections (Brands, Technology, People, Heritage, Sports, etc.).
2Access to various content types: Press Releases, Press Kits, Speeches, Fact & Figures, Photos, Audio, Video, Media Sets.
3My.PressClub login for personalized notifications and email preferences.
4Latest Facts & Figures and downloadable attachments (media, PDFs).
5Support contact for assistance (support.pressclub@bmwgroup.com).

Target Customer Industries

Decision Makers

1Chairman of the Board of Management of BMW AG
2Head of BMW Group Design

Client Results

1Centralized access to official BMW Group press content and assets.
2Fast retrieval of high-resolution media across BMW Group brands (BMW, MINI, BMW Motorrad, etc.).
3Personalized updates and streamlined distribution of BMW Group news to media outlets.

Competitive Advantages

1Single, authoritative source for BMW Group press material across multiple brands and topics.
2Rich multimedia asset library (photos, videos, audio) and downloadable press kits.
3Structured content with search, categories, and media sets to facilitate reporting.
4Direct support and customizable notification settings via My.PressClub.

Key Benefits

1Centralized access to official BMW Group press content and assets

2Extensive media library including photos, videos, audio, and press kits

3Cross-brand coverage (BMW, MINI, BMW Motorrad, etc.)

4Personalized alerts and updates via My.PressClub

5Direct support from the PressClub team

Case Studies & Success Stories

BMW Group Brazil and UNICEF join forces to transform the future of vulnerable youth

Case #1

Partnership aims to reach 3,000 students through in-person workshops and more than 30,000 young people via the digital platform 1MiO (One Million Opportunities).

BMW is official partner of Frieze London

Case #2

BMW Art Car World Tour including the 14th BMW Art Car by David Hockney on display at The Peninsula London; VIP shuttle service and associated Frieze London/Masters events.

MINI and Paul Smith at the Japan Mobility Show 2025

Case #3

MINI presents the next milestone in its cooperation with Paul Smith in Tokyo while showcasing their current model range.

Additional Product Information

Product Description

BMW Group PressClub Global is a media portal that provides journalists and media professionals with official BMW Group press releases, press kits, speeches, facts & figures, and a wide range of media assets (photos, audio, video) across BMW Group brands.

Target Market

Media professionals, journalists, PR and communications teams, automotive press, and analysts seeking authoritative BMW Group news and assets.

Unique Value Proposition

A centralized, multimedia BMW Group press hub offering categorized, brand-spanning content, immediate access to high-quality assets, and personalized notifications via My.PressClub.

Technical Requirements

Web-based portal requiring login; supports downloads of media assets and attachments; includes email newsletter and notification settings; content includes sections like 'Latest Facts & Figures' and 'Media Set' attachments.

Pricing Model

Not disclosed

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