Privacy Sandbox
Business Profile
Core Value Proposition
Privacy Sandbox provides technologies that protect online privacy and help companies and developers build thriving digital businesses.
Target Customer
Web browsers, online publishers, ad tech companies, advertisers, developers, and users interested in privacy-preserving technologies.
Key Differentiator
Privacy Sandbox aims to replace existing tracking mechanisms with new privacy-preserving technologies, reducing the need for intrusive tracking while keeping online content and services free.
Implementation Timeline
Customers can expect to hear regular updates and have opportunities to test new technologies as they are developed.
Pain Points
- 1Need to protect online privacy while maintaining access to free content.
- 2Requirement for developers and publishers to serve relevant content and ads without intrusive tracking.
- 3Industry demand for new internet privacy standards.
Key Features
- 1Reduction of cross-site and cross-app tracking.
- 2Privacy-preserving alternatives for serving content and ads.
- 3Collaboration with the industry to build new privacy standards.
- 4Introduction of privacy technologies like Topics API, Attribution Reporting API, and Protected Audience API.
- 5Testing and development of privacy-preserving APIs.
Target Customer Industries
Decision Makers
- 1Head of Strategic Partnerships
- 2Developers
- 3Advertisers
Client Results
- 1Reduced reliance on third-party cookies.
- 2Enhanced privacy without sacrificing functionality.
- 3Increased ability to serve relevant ads without individual tracking.
Competitive Advantages
- 1Collaborative development with industry stakeholders.
- 2Focus on privacy-preserving technologies.
- 3Ability to test and provide feedback on new solutions.
Key Benefits
Case Studies & Success Stories
Audigent and NextRoll pioneer privacy-forward audience solutions with Protected Audience API
Demonstrated how privacy-forward solutions can be implemented using new APIs.
How Ogury leveraged Shared Storage and Private Aggregation APIs
Effective data propagation using privacy-preserving technologies.
MiQ’s testing shows the Attribution Reporting API’s efficacy for conversion measurement
Showcased the effectiveness of new APIs for conversion measurement.
NextRoll’s Privacy Sandbox testing reimagines cookieless bidding & optimization models
Explored new ways to optimize without cookies.
How Mercado Libre is testing Privacy Sandbox to improve customer privacy
Focused on enhancing customer privacy through testing.
How Times Internet used Related Website Sets
Reduced reliance on third-party cookies.
Additional Product Information
Product Description
Privacy Sandbox is developing privacy-preserving technologies to protect online privacy and help businesses thrive without intrusive tracking.
Target Market
Businesses and developers interested in privacy-preserving online technologies.
Unique Value Proposition
It offers technologies that aim to eliminate the need for traditional tracking methods while preserving user privacy and supporting online business models.
Technical Requirements
Not specified in the available content.
Pricing Model
Not specified in the available content.
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