PRO TV

Business Profile

Core Value Proposition

PRO TV provides your favorite shows, series and broadcasts, along with TV programming schedules, casting information, and PRO TV news.

Target Customer

Romanian TV viewers and online readers seeking entertainment, news, and access to full episodes and clips; VOYO streaming users; PRO TV account holders who can save favorites and watch HD episodes.

Key Differentiator

Integrated ecosystem of traditional TV (live programming) and online/digital portals (STIRILEPROTV.RO, PROTV.RO) plus VOYO streaming, offering live, on-demand, clips, and news across multiple formats and regions.

Implementation Timeline

Not specified in content.

Pain Points

1Finding reliable, localized entertainment and news content in one place.
2Accessing full episodes and clips with convenient scheduling and personalization.
3Timing content availability (early access on VOYO) and managing viewing preferences (favorites, HD quality).

Key Features

1Live TV programming and schedules
2Full episodes on demand (episoade integral) and video clips
3News coverage and articles (Stiri PRO TV, STIRILEPROTV.RO)
4VOYO streaming with early access (7 days before TV) and ad-free viewing option
5User accounts with favorites and HD viewing
6Regional and national news presence (Stirile PRO TV – regional offices)

Target Customer Industries

Client Results

1Demonstrated large audience reach (e.g., MasterChef Romania attracted almost 2.7 million viewers and was a leader in audience ratings).

Competitive Advantages

1Combines live TV, on-demand video, news and online publications in a single ecosystem.
2VOYO offers early access to episodes and ad-free viewing options.
3HD quality for on-demand episodes and a broad catalog across multiple shows and categories.
4Regional and national news presence enhances local relevance.
5Established brand with popular franchises (e.g., MasterChef România, Vocea României).

Key Benefits

1Access to live broadcasts and a wide catalog of full episodes and clips

2News coverage and diverse editorial content across multiple portals

3Personalization through favorites and HD on-demand viewing

4Early access to episodes on VOYO with ad-free options

Case Studies & Success Stories

MasterChef România audience leadership

Case #1

Show achieved almost 2.7 million Romanian viewers and was a leader in audience ratings.

Additional Product Information

Product Description

A Romanian TV network offering entertainment programs, news, casting information, and online publications, with integrated streaming via VOYO and related online portals.

Target Market

Romanian television viewers, online readers, and advertisers seeking cross-platform reach; VOYO subscribers seeking on-demand and early-access content.

Unique Value Proposition

A multi-platform media ecosystem delivering live TV, on-demand episodes, news, and engaging content across PRO TV and VOYO with opportunities for personalized viewing and regional coverage.

Technical Requirements

HD video availability; VOYO streaming platform; internet access for online portals and streaming.

Pricing Model

Advertising tariffs exist (Listă de tarife pentru publicitate TV și digital), but no specific pricing is provided in the content.

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